[April 29, 2016] |
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Digital River Research Paper and Webinar Explore Monetization Strategies Key to Driving Digital Game Profits
Digital River (News - Alert), Inc., a leading global provider of Commerce-as-a-Service
solutions, announced it is releasing the results of its newest research
report, "Best Practices: User Conversion, Payment Flows & In-Game
Economy Management," during an upcoming free
webinar. The webinar, set for Wednesday, May 4 at 12:00 p.m. CDT (News - Alert),
and the research report will explore how games publishers can improve
monetization techniques and ultimately drive additional revenue. The
report provides insights into checkout best practices, gamer payment
preferences and payment security sensitivities, among other topics.
Webinar attendees will gain access to the research paper by signing up
for the webinar here: http://driv.ws/cv.
Prepared for Digital River by SuperData Research, a leading provider of
digital games research, the new report provides a variety of actionable
insights for game developers. Highlights of the study include:
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Additional content for PC games is expected to generate 75 percent
of the total digital PC gaming market in 2016 - Approximately $19
billion of the global market's $26 billion in revenue is expected to
come from additional content, making it vital to retain and convert
spenders.
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Freemium monetization increases PC gamers' sensitivity to
checkout - Additional content purchases are more frequent,
converting 9 percent of PC gamers versus 5 percent who purchase full
games.
-
Entering billing information is the primary inconvenience for
payers - Smooth and convenient payment flow that is fully branded
to the game is vital to optimizing user conversions. Approximately 70
percent of both U.S. and German PC payers are most likely to abandon
checkout while filling in payment information.
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Payment methods can cause friction in the checkout process if not
carefully considered - Finding the right mix of payment options,
not too many or too few, is key to converting customers and
driving revenue.
The findings are based on SuperData's syndicated digital games sales
data, totaling more than 378 illion unique transactions from a user
base of over 71 million across genres, such as MMO, console, mobile, PC
and social games. In addition, a customized survey was carried out by
SuperData, involving nearly 2,000 respondents from the U.S. and Germany.
"With the vast majority of developers' total revenue opportunity
occurring after the initial purchase, owning and converting the customer
have never been more important to building long-term business success,"
said Jeremy Coker, group vice president of games and entertainment at
Digital River. "Developers who do not maximize and optimize their
monetization techniques throughout the customer journey, put their full
revenue potential at risk."
For game producers and developers looking for additional educational
resources, Digital River hosts on-demand
webinars on its corporate website. For information about Digital
River's games and entertainment solutions, visit www.digitalriver.com/games
or email [email protected].
About SuperData Founded by veteran games industry
researchers, SuperData is the leading provider of market intelligence
covering the market for free-to-play gaming, digital console, mobile, PC
downloadable, streaming media and eSports. Using digital point-of-sale
data received from publishers, developers and payment service providers,
SuperData's analyses are based on the monthly spending of 48 million
paying online gamers worldwide in combination with qualitative consumer
insight. SuperData helps its customers understand what people play,
connect to and spend on.
About Digital River, Inc. Backed by 20 years of ecommerce
experience, Digital River is recognized as a leading global provider of
Commerce-as-a-Service solutions. Companies of all sizes rely on Digital
River's cloud-based commerce, payments and marketing services to manage
and grow their online businesses. Through these services, Digital River
connects B2B and B2C digital products companies and branded
manufacturers with buyers across multiple devices and channels, and
nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the
U.S., Asia, Europe and South America. For more details about Digital
River, visit the corporate
website, read the Digital
River Blog, follow the company on Twitter
or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All
other company and product names are trademarks, registrations or
copyrights of their respective owners.
Twitter (News - Alert) Tags: #webinar, #monetization, @DigitalRiverInc, #games,
@_SuperData
Click
to Tweet: Stop losing gamers & get a piece of the $25.5B opp;
webinar w. @_SuperData & @DigitalRiverInc re: #monetization http://driv.ws/cs
View source version on businesswire.com: http://www.businesswire.com/news/home/20160429005857/en/
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