[September 01, 2015] |
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Media Alert: Rocket Fuel Serves as Presenting Sponsor at iMedia Brand Summit
Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing platform
provider that uses artificial intelligence (AI) at big data scale to
optimize marketing ROI for global agencies and enterprise marketers,
today announced that in addition to serving as a Presenting Sponsor of
iMedia Brand Summit in San Diego, California from September 13 - 16, its
Senior Product Marketing Manager, Ian Dailey, will co-present with a
major Consumer Packaged Goods (CPG) customer on the impressive
performance results of a recent foot traffic-driving, mobile campaign.
Leveraging Local Lift For Brands Sunday, September 13 at
6:00pm Details:
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Ian Dailey, Rocket Fuel Senior Product Marketing Manager, will
co-present a case study with a major CPG customer on a recent shopper
marketing campaign that used Rocket Fuel's Local Lift to increase foot
traffic and the purchase frequency of the customer's product at more
than 1,000 grocery locations. Local Lift gives brand advertisers the
power to run successful mobile campaigns that drive incremental
in-store traffic. The case study found that Rocket Fuel succeeded in
driving 213,000 store visits at a cost of only $0.21 per visit. In
addition, 25,000 new households were introduced to the customer's
products.
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The campaign also took advantage of Moment Scoring™, Rocket Fuel's AI
technologythat identifies and optimizes precise moments of marketing
influence. Moment Scoring™ performs a real-time calculation on moments
of ad influence to determine the likelihood a consumer will engage in
a desired marketing action across channels, devices, and objectives.
iMedia Brand Summit addresses the changing consumer behaviors,
attitudes, and habits that marketers must understand in order to meet
their high expectations. During the conference, attendees will look
externally at these consumer trends -- their needs, wants, and desires
-- and how marketers can use the tools and tactics at their disposal in
order to address emerging trends and requirements.
More details regarding the event can be found at http://www.imediaconnection.com/summits/36929.asp.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with the
scale of big data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns™
technology to achieve brand and direct-response objectives in diverse
industries across North America, Latin America, Europe, and APAC. Rocket
Fuel now offers a complete programmatic marketing platform for the
world's most innovative, always-on marketers. The platform includes data
management, programmatic media-buying, site optimization, and predictive
analytics capabilities that extend across a marketer's paid and owned
channels, and personalize customer interactions. Rocket Fuel operates in
more than 20 offices worldwide and trades on the NASDAQ Global Select
Market under the ticker symbol "FUEL." For more information, please
visit http://www.rocketfuel.com
or call 1-888-717-8873.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150901006675/en/
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