[August 28, 2015] |
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Research and Markets: Data Management Platforms - Essential Tools for Digital Advertising
Research and Markets (http://www.researchandmarkets.com/research/x4drsb/data_management)
has announced the addition of the "Data
Management Platforms - Essential Tools for Digital Advertising"
report to their offering.
This strategic insight presents an analysis of the US data management
platform (DMP) market. It presents an overview of the current
environment and of the new functions that DMPs will perform in the
future.
It also discusses the market potential of DMPs in the United States and
the business models of the providers. Moreover, this insight lists the
key considerations for organizations that want to partner with a DMP
provider for their data management requirements.
Data Management Platforms:
The insights generated from consumers' digital activities can help
brands, marketers, and content publishers deliver targeted offers and
custom content services. The wide range of activities performed by
consumers in the brick-nd-mortar retail environments form a source of
data (about consumers) as well.
The need to appropriately process these vast and complex data sets has
led to the emergence of data management platforms (DMPs), which can
ingest and normalize the data sets and develop actionable insights about
consumer behavior. In the context of digital advertising, a DMP can be
used by marketers and agencies (collectively referred to as buy side)
and content publishers and app developers (collectively referred to as
the sell side) to make audience data meaningful and actionable.
Therefore, a DMP plays a central role in the advertising ecosystem,
where their services (or capabilities) are used by both the buy and the
sell sides to power digital marketing.
Key Topics Covered:
1. Introduction
2. Data Management Platforms
- Data Ingestion, Normalization, and Optional Creation
- Intelligence Sharing
3. DMP Engagement Models
- Engagement Models for Publishers
- Engagement Models for Marketers
- Engagement Models for Other Entities
- Summarizing the DMP Engagement Models
4. Emerging Trends and DMP Roadmap
- Multi-channel; Offline, Online, and Mobile Integration
- Marketing Clouds
- Smart Data and Events-driven Marketing
- Audience (News - Alert) Marketplace
5. How can DMPs Differentiate?
6. Key Considerations for Selecting a DMP
- Basic Capabilities
- Other Essential Capabilities
7. DMP Market Size
- Types of Customers
- DMP Market Potential
8. Conclusion and the Final Word
For more information visit http://www.researchandmarkets.com/research/x4drsb/data_management
View source version on businesswire.com: http://www.businesswire.com/news/home/20150828005458/en/
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