[July 28, 2015] |
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Everbridge Integrates Community Outreach and Emergency Management in New Community Engagement Solution
Everbridge,
a leading global provider in unified critical communications, today
announced its Community
Engagement solution, aimed at helping local governments and law
enforcement build strong, transparent relationships with the communities
they serve. The new solution increases the reach of emergency management
teams and expands community outreach to include keyword-based opt-ins;
Facebook, Twitter and Google (News - Alert) message distribution; and access to Nixle
community resident opt-ins. Everbridge Community Engagement includes the
free OneBridge Mobile App which allows residents to share information
with neighbors and connect with their local public safety team.
True collaboration between local government, public safety, schools,
businesses and residents is essential for the success of any community -
and these connections need to be built on transparency, trust and mutual
respect in order to be successful. Everbridge's Community Engagement
solution meets this need by helping to create a stronger and more
engaged community - one that improves the communication reach and opt-in
database for emergency personnel, while providing residents with
real-time community information and a forum to share and interact with
neighbors and public officials.
The Everbridge Community Engagement solution integrates powerful
technology from Nixle,
an Everbridge solution and open communication platform that enables
real-time, two-way communication through text, email, voice messages and
social media.
"Trust and transparency begins with regular, open communication between
officials and residents," said Lt. Chris Bolton of the Oakland, CA (News - Alert)
police department. "Everbridge and Nixle continue to add a new dimension
to the public safety conversation by enabling our community to be better
connected and share and receive information in real-time, improving the
way we work together to improve safety and engagement."
The Community Engagement solution supports active and engaged
communities with:
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An Easy Opt-In System
Gathering and managing
emergency management opt-ins from residents can be difficult.
Connecting and engaging with as many citizens as possible, however,
allows community reach o be quickly expanded.
Everbridge
makes several different methods of opt-in available, including
anonymous texting of a zip code to 888777; website registration; and
downloading of a mobile app. The solution also enables keyword opt-ins
for specific events and groups-residents can text event-based keywords
to follow sporting events, festivals, concerts and convention
information. Organizations can also use these keywords to communicate
to large groups of people with ease, particularly during an emergency
(i.e., a lock-down scenario).
A larger opt-in database
improves community reach and also increases the user base that public
safety has access to when there is an emergency. When a situation
arises, Community Engagement's network effect will kick in, residents
will share important notifications, and all public service information
will be disseminated quickly and efficiently. The agency opt-in
database grows as a result.
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Foster a Two-Way Dialogue with Social Media Integration
With
the help of Community Engagement's social media integration, neighbors
can share valuable information, suggest ways to collectively address
safety concerns, plan public events and more:
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Facebook (News - Alert): Integrate Community
Engagement's real-time communications to multiple Facebook accounts
and fan pages; share and like content to Facebook and enable public
comments for community feedback.
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Twitter (News - Alert): Local officials and public
safety officers can share Everbridge communications to their
community's Twitter accounts and facilitate an active dialogue with
residents.
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Google Public Alerts: Everbridge has
partnered with Google to provide hyper-local to hyper-national
resident reach and engagement during emergencies. Alerts are
integrated into Google Search, Google Maps and Google Now. If
residents search for a place where there is an active alert, or from
an affected area - they'll see a warning notification.
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Empower Residents to be Eyes and Ears of the Community
Residents
can be valuable resources for law enforcement. With Community
Engagement, police and local authorities empower residents to invest
in their community through outreach, collaboration and shared
leadership.
When residents are effectively engaged and
supportive, they can contribute a neutral, first-hand perspective of
their community. This information helps local government and public
safety maximize their effectiveness, ultimately driving community
policing, public safety and agency transparency.
Another
key feature of Community Engagement is "Tip Watch," which helps
residents solve crime and find missing people by anonymously
submitting tips via text message.
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Enable Real-Time Alerts with Mobile App
Everbridge's
OneBridge Mobile App is a free smartphone application that allows
residents to receive real-time alerts and safety information from
agencies. The app provides two-way engagement between residents, local
public safety organizations and emergency management. It also
encourages neighbors to share information with each other, enabling
the community to work together to raise safety concerns, help find
lost pets and organize other neighborhood activities.
"It is more important than ever in today's unpredictable world to foster
engaged and connected communities where residents and local officials
work together toward a common goal," said Imad Mouline, CTO of
Everbridge. "Everbridge's Community Engagement technology can help
emergency management teams and local officials increase their user base
while simultaneously encouraging those users to take an active role in
sharing information and making their communities safe and engaged."
About Everbridge
Everbridge is a leading unified critical communications platform trusted
by corporations and communities of all sizes that need to reach the
right people for immediate action, collaboration, and decision-making.
Connecting millions of people and internet-connected devices, the
company provides reassurance that secure, compliant messages are
delivered, locally and globally, received and responded to, no matter
the recipient's location. Everbridge is based in Boston, Los Angeles,
San Francisco, Beijing and London. For more information, visit www.everbridge.com,
read the company blog, http://www.everbridge.com/blog,
and follow on Twitter
and Facebook.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150728006771/en/
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