[July 07, 2015] |
|
Smart Shopping Gets Smarter: Peapod Releases New Mobile App
Good news for busy grocery shoppers: It just got easier, smarter and
faster to shop on the go with Peapod's completely redesigned mobile and
tablet app. Peapod's intuitive and powerful new app is modern, warm and
engaging, with larger, high-resolution photos, and new features that
streamline and simplify online shopping. Two such features are Filter,
which allows Peapod customers to find items based on needs that matter
to them, and Order Genius (News - Alert), an intuitive search recommendation
engine with smart functionality exclusive to Peapod
that practically does the shopping for you. And, thanks to an exciting
partnership with recipe-planning service GatheredTable, Peapod's
e-grocery shopping experience is now even more personalized than ever
before. As the company that pioneered the online shopping industry,
Peapod is once again defining the mobile category and encouraging people
to shop for their groceries however they choose - anytime, anywhere. The
beautifully redesigned app anticipates customers' needs as they shop
Peapod's digital aisles and delivers the utmost in convenience.
"Mobile drives business: Over half of Peapod orders are touched by a
mobile device. So, to ensure that we give our increasing number of
mobile shoppers what they want and support a growing revenue driver for
the company, the completely redesigned Peapod app boasts higher speed,
better features and a more personalized shopping experience than ever
before," said Thomas Parkinson, Peapod's chief technology officer and
co-founder.
Fabulous New Features to Satisfy Shoppers Looking for
low-calorie snacks? How about only organic produce? With the new Filter
feature, customers have easier access to dietary and nutritional filters
to narrow things down. In one touch, Peapod instantly becomes an organic
farmer's market, a gluten-free or dairy-free store, a nut-allergy afe
zone or a low-sugar or low-carb shop. Or, customers can select to show
only specific brands, or items on sale. Filter allows shoppers to
zero in the precise categories and brands they want to shop.
Order Genius makes shopping for your favorite grocery items even
faster and easier by instantly recommending products you've purchased in
the past. Vastly expediting the reorder process, Order Genius
allows you to fill your cart with just a few clicks. Order Genius
smartly differentiates by seasonality and product cycle, and learns more
about your purchase behavior as you use it over time.
And, the new Peapod app perfectly syncs with recipe-planning API partner GatheredTable
[created by former Starbucks exec Mary Egan], which aims to bring
families together over the dinner table and fosters the creation of
homemade meals through simplicity. GatheredTable automatically
generates a menu of weekly meals, tailored for your families'
preferences, and in one-click, customers can add all the recipe
ingredients they need into their Peapod shopping cart.
Other features of the new Peapod app include:
-
Smart Search - customers can search by keyword, UPC or by scanning a
barcode
-
My Specials - shoppers can zero in on Peapod's thousands of weekly,
on-sale items
-
Past Purchases - Peapod users can easily scan a list of previously
purchased items for fast selections
-
Favorites - personalizes shopping even more by creating a list of
favorite items and brands
-
Delivery and Pick-up Times Page - one click displays all available
delivery time slots, and in most locations, Pick-up time slots
-
And, the new Peapod app is designed to WCAG 2 standards, because
Peapod is committed to being accessible and usable for all customers,
including individuals with disabilities
Parkinson continued, "We strived to create an unparalleled user
experience, and we feel strongly that with the new Peapod app, we've
designed a mobile moment that our customers will love and want to
incorporate into their kitchens and into their lives."
To download the newly designed Peapod app, simply visit the App store on
your iPhone (News - Alert), iPad or Galaxy device.
ABOUT PEAPOD
Peapod - an Ahold USA company - is the country's leading Internet
grocer, serving 24 U.S. markets throughout Connecticut, Illinois,
Indiana, Maryland, Massachusetts, New Hampshire, New Jersey, New York,
Pennsylvania, Rhode Island, Virginia, Washington, D.C. and Wisconsin.
Founded in 1989 as a smart shopping option for busy households, today
Peapod has delivered more than 30 million grocery orders. With over
15,000 products on its shelves for customers to choose from, Peapod
strives to deliver convenience and value. Customers can order online or
on Peapod's free mobile app for grocery home delivery or car-side
service at one of many Pick-up locations. For more information on
Peapod, call 1.800.5.PEAPOD (1.800.573.2763), e-mail or visit www.peapod.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150707006539/en/
[ Back To Mobile World Congress's Homepage ]
|