[May 25, 2015] |
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CES Asia Bringing Latest Technology Innovation to the Asian Marketplace
The inaugural CES (News - Alert) AsiaTM launched yesterday with more than
200 of the world's most important names in consumer technology,
including Audi, China Mobile, Ford, IBM, Intel (News - Alert), JD.com and Volkswagen -
gathering in Shanghai to introduce groundbreaking technology innovation
that is shaping the future of the industry and improving the lives of
consumers around the world. Produced by the Consumer Electronics
Association (CEA)® and co-produced by INTEX, the 2015 CES
Asia will run May 25-27 in Shanghai, China, and will draw global
businesses to showcase the latest products and technologies entering the
Asian marketplace while shining a spotlight on Asian innovation.
"Each of you here today at CES Asia is participating in history. We hope
this event will someday grow and rival CES in Las Vegas," said Gary
Shapiro, president and CEO, CEA, as he delivered the show's welcome
address. "One thing we stand for and are passionate about is innovation,
which plays a key role in bettering the human condition. Without
innovation nothing changes and nothing is possible."
Shapiro also discussed why Shanghai was selected as the host city for
the first CES Asia: "We chose Shanghai because it is the 'city of the
future' and a world center of commerce. China is central to the growth
of the global consumer technology industry and Shanghai is a major
gateway to the Chinese marketplace."
CES Asia officially kicked off Sunday, May 24th with a
preshow keynote from Rupert Stadler, chairman of the board of management
at AUDI AG. In a captivating opening address, Stadler explained how Audi
is at the forefront of the current automotive revolution, one that is
seeing the car evolve from a piece of hardware to a digital and
connected device shaped by innovative technology. He wowed the audience
by presenting the Audi R8 e-tron on stage, the world premiere of Audi's
automated "piloted" vehicle, which will be available for driverless
test-drives through Shanghai for the duration of the show. Stadler
stressed Audi's commitment to unparalleled innovation in both automotive
hardware and software, adding that, "today China is Audi's largest
single market worldwide and we are really proud of that."
After the official ribbon cutting ceremony on Monday morning, attendees
began streaming in. More than 15,000 attendees, including industry
executives, international buyers and retailers, and more than 1,000
global media joined the show on the first day, with more than 25,000
attendees expected over the course of the show's three-day run.
"The energy and excitement is tangible this week at our first-ever CES
Asia, with all facets of tech innovation represented on the show floor
and the latest products debuting before this incredible Asian market,"
said Karen Chupka, senior vice president, International CES and
corporate business strategy, CEA. "Industry retailers, buyers,
manufacturers and media have traveled from all corners of the world to
attend CES Asia, reinforcing the show as a must-attend destination for
anyone with a vested interest in the growing Asian technology industry
and launching products and services into this rapidly expanding market."
Top industry executives will deliver addresses
at CES Asia this week through the keynotes and industry mover
presentations. The first day saw keynotes from Kirk Skaugen, sr. vice
president and general manager of the client computing group, Intel®
Corp., and D.C. Chien, CEO of IBM Greater China Group. Skaugen treated
audiences to demonstrations of technologies pioneered by Intel that
could dramatically change our lives over the next few years, including
magnetic resonance wireless chargers, 4k Ultra High Definition displays
and RealSense™ 3D cameras. These cameras have the ability to map and
identify users' facial features, which could make written passwords
obsolete in a few years. Skaugen was bullish about the future of
technology and the promise of the Internet of Things (IoT). He said,
"Moore's Law is alive and well. If it uses electricity it will connect
to the internet and connect to everything else."
At IBM's afternoon keynote, D.C Chien presented a comprehensive look at
IBM's rapid progress in the field of IoT, central to which is their IoT
3.0 technology. With this resource, companies can make better decisions
based on data insights facilitated through cloud computing. Chien went
on to discuss the three imperatives of technological innovation saying:
"Data is becoming the world's new natural resource, and the new basis of
competitive advantage. Cloud [computing] is transforming IT andbusiness
processes into digital services, and is the path to new business
models." Other confirmed speakers for the next two days include leaders
from Twitter, Suning, and Letv.
The overall CES
Asia conference program brings together nearly 100 industry
executives for three full days of sessions to discuss the latest topics
and product trends from the ever-evolving technology industry. Many of
the topics discussed in the opening day's panel sessions were centered
on key industry product categories. They include how a smart home
complete with interconnected data-recording devices is becoming a
reality; how 3D printing is becoming increasingly accessible and viable
across various industries; and how the IoT is set to have a powerful
influence on many aspects of our daily lives over the coming years.
CEA's Dr. Shawn DuBravac, chief economist and senior director of
research and Alfred Zhou, managing director, GFK Retail and Technology
(China) Co., presented the Outlook for the Consumer Tech Market in
China and the U.S. on Monday. "The United States and China represent
two of the largest markets for consumer technology," said DuBravac.
"While many of the same themes are at play in both nations, they remain
distinctly different consumer marketplaces." As examples, DuBravac noted
that emerging categories like wearables, smartwatches and drones are key
areas of growth in the U.S., while China's growth is primarily in the
tablet market, along with Smart TVs.
Today DuBravac will discuss 2015 Technology Trends to Watch, at 11:45
AM, in the Kerry Hotel, Level 3, Grand Shanghai Ballroom 1. The session
is open to conference attendees and will be immediately followed at
12:30 PM by a book signing of the Chinese-language edition of CEA's
best-seller, Digital Destiny: How the New Age of Data Will Transform
the Way We Work, Live, and Communicate, which is authored by
DuBravac. The book signing is open to all CES Asia attendees.
As well as serving as a leading platform for domestic manufacturers, CES
Asia is also committed to helping international brands understand the
needs of Chinese consumers and the Chinese electronics market. Results
from a CEA study released this week: Chinese Consumers: Technology
Brand Sentiment and Path to Purchase show that international brands
are preferred by 76 percent of higher income bracket consumers in China.
The demand for tech of the 30-something age bracket in China also is
notable, with 64 percent planning to purchase a smartphone and 48
percent planning to purchase a smart watch in the next year. Upcoming
conference sessions this week include topics such as "201 Tech Trends to
Watch," the "JD Smart Life Forum" and "The Wearable Tech Revolution (News - Alert)."
Monday kicked off with an exhibitor press conference schedule full of
companies making major product announcements. Some of the hot products
introduced during CES Asia's first Press Day, included:
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China Mobile - IoT Private Network and OneNet Open Platform: The
private network covers the entirety of China, and provides access to a
variety of terminal devices. Additionally, the IoT Private Network
provides professional networking communication management capabilities
for enterprises, such as access to real-time information and
high-quality communication.
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Ford (News - Alert) - Smart Mobility and MyEnergi Lifestyle Pilot Program: The
mobility program will rethink accessible and affordable transportation
solutions for an increasingly urban and crowded world, while the pilot
program is an experiment that aims to demonstrate how combining
renewable energy sources, efficient appliances and a plug-in hybrid
electric vehicle can drastically reduce energy costs and minimize CO2
waste.
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JD.com - DingDong Smart Speaker and EleCloud Wireless Smart
Rechargeable Storage Device: JD.com has added two new smart
products to its open ecosystem initiative: the DingDong Smart Speaker,
a voice-controlled device that can pull news, weather and around three
million songs and four million hours of audio content instantaneously
from third party sources on the Internet and Changhong's EleCloud
Wireless Smart Rechargeable Storage Device, an external charger for
mobile devices that integrates the functionalities of wireless sharing
and a high speed flash drive.
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Volkswagen - Trained Parking and Golf R Touch: The self-parking
technology uses a camera mounted on the base of the rear-view mirror
to scan a path and semi-automatically park a car in a parallel or
perpendicular parking space. The R Touch is a concept vehicle equipped
with an infotainment system that incorporates gesture control.
CEA is co-producing CES Asia with INTEX Shanghai Co. Ltd., a prominent
producer of international tradeshows in China. Special co-organizers for
CES Asia include the Chinese Electronic Chamber of Commerce (CECC) and
the China Chamber of Commerce for Import and Export of Machinery and
Electronic Product (CCCME).To register for the 2015
CES Asia, please visit CESAsia.com.
About CEA:
The Consumer Electronics Association (News - Alert) (CEA) is the technology trade
association representing the $286 billion U.S. consumer electronics
industry. More than 2,000 companies enjoy the benefits of CEA
membership, including legislative and regulatory advocacy, market
research, technical training and education, industry promotion,
standards development and the fostering of business and strategic
relationships. CEA also owns and produces CES - The Global Stage for
Innovation. All profits from CES are reinvested into CEA's industry
services. Find CEA online at CE.org
and InnovationMovement.com.
About CES Asia:
Owned and produced by the Consumer Electronics Association (CEA)®
and co-produced by Intex, CES Asia will serve as the premier event for
the consumer technology industry, showcasing the full breadth and depth
of the innovation value-chain in the Asian marketplace. Key global
businesses will come to this new event to grow and reinforce their brand
by showcasing the latest products and technologies to CE industry
executives, foreign buyers, international media and a limited number of
consumers from China. Attendees will have exclusive access to some of
the largest brands from China and around the world, while celebrating
the innovation that defines the CE industry.
About Intex:
Intex is the sub joint venture company of CCPIT (China Council for the
Promotion of International Trade) Shanghai, which started 1992. Intex is
a prominent producer of international tradeshows in China, owning venues
in Shanghai, and managing various exhibition venues outside of Shanghai.
Intex Shanghai is the vice chairman of SCEIA, the Deputy Director of
CAEC and the member of UFI. As the first venue management company that
imported the first level pattern of management and experience in
Shanghai, it is jointly invested by Shanghai Hongqiao E&T Development
Zone United Development Co., Ltd., Council for the Promotion of
International Trade Shanghai and Istithmar P&O Estates FZE. Intex was
the first international exhibition center passing ISO9001 quality
certification in China and has a stand-out reputation in the domestic
exhibition industry.
UPCOMING EVENTS
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2015 CES Asia
May 25-27, 2015, Shanghai, China
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CEO Summit
May 25-27, 2015, Shanghai, China
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CEA Innovate!
November 8-10, 2015, New York, NY
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CE Hall of Fame Dinner
November 9, 2015, New York, NY
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CES Unveiled New York
November 10, 2015, New York, NY
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CES Unveiled Las Vegas
January 4, 2016, Las Vegas, NV
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2016 CES
January 6-9, 2016, Las Vegas, NV
View source version on businesswire.com: http://www.businesswire.com/news/home/20150525005211/en/
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