[March 30, 2015] |
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Study Finds Planners Expect Dramatic Increase in Engagement with Mobile Event Apps
The
Event Marketing Institute, an association providing content and
research to a membership of Fortune 1000 brands and top event agencies,
partnered with Cvent,
Inc., a leading cloud-based enterprise event management platform, to
develop and conduct a unique study to quantify how event planners are
currently leveraging mobile app technology and services. The results of
a survey conducted with leading event and meeting planners in November
and December 2014 predict a dramatic increase in how event attendees
will value and engage with mobile event apps over the next two years.
"Technology is impacting every facet of meetings and events," said Kevin
Ritch, senior director of membership at EMI. "This new research
validates mobile apps as a key driver of event engagement, a key
cost-containment tool, and as a permanent part of the event marketer's
toolbox."
The Momentum (News - Alert) of Mobile Event Apps research report is based on responses
from more than 300 leading associations, exhibition producers and
corporations that have major event, meeting and tradeshow programs. The
respondents represent many of the leading event management organizations
and corporations in North America.
Key findings from the study include:
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By 2016, 88% of planners expect their attendees to
consider mobile event apps as critical to their event experience.
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By 2016, 86% of planners will have an app at their event.
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The top 10% of respondents in terms of current attendee app
usage say 85% of their attendees are using apps today and 94% will
be using apps by 2016.
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The top 10% of respondents in the print savings category say they've saved
84% on printing costs.
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94% of the industry with a mobile event app will increase or
maintain their app spending level in 2015.
"Mobile apps are one of the most important and fastest growing aspects
of the events and meetings industry," said Kevin Long, vice president of
marketing and operations at CrowdCompass by Cvent (News - Alert). "In conducting this
benchmark survey on the growing trend of mobile apps, we gained
comprehensive insights into how event producers are currently using and
would like to use mobile app technology. We look forward to using the
information as we continue to enhance our app capabilities."
The report describes how best-in-clss event producers and brands are
using mobile apps to drive event success. The executive summary can be
downloaded here.
Interested in learning more? Please join Event Marketing Institute and
CrowdCompass by Cvent for a 30-minute speed briefing webcast on Tuesday,
April 7 at 2:00 p.m. EDT. To register please click here.
About The Event Marketing Institute
The Event Marketing Institute serves the information needs of Fortune
1000 marketing departments and top marketing agencies. The Institute
provides the marketing departments at such member companies as include
Microsoft (News - Alert), Boeing, Oracle, Coca-Cola, Toyota, HP and hundreds of others
with comprehensive education, research, and analysis related to event
and experiential marketing. Learn more at eventmarketing.com.
About Cvent
Cvent,
Inc. (NYSE: CVT) is a leading cloud-based enterprise event
management platform, with more than 14,000 customers worldwide. Cvent
offers software solutions to event planners for online event
registration, venue selection, event management, mobile apps for events,
e-mail marketing and web surveys. Cvent provides hoteliers with an
integrated platform, enabling properties to increase group business
demand through targeted advertising and improve conversion through
proprietary demand management and business intelligence solutions. Cvent
solutions optimize the entire event management value chain and have
enabled clients around the world to manage hundreds of thousands of
meetings and events. For more information, please visit www.cvent.com,
or connect with us on Facebook, Twitter or LinkedIn.
Cautionary Language Concerning Forward-Looking Statements
This press release contains "forward-looking statements" within the
meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995, including but not limited to, statements
regarding our expectations regarding the growth of the market for mobile
apps for meetings and events and trends in the adoption of mobile event
and meeting apps. These forward-looking statements are made as of the
date of this press release and were based on current expectations,
estimates, forecasts and projections as well as the beliefs and
assumptions of management. Words such as "expect," "anticipate,"
"should," "believe," "hope," "target," "project," "goals," "estimate,"
"potential," "predict," "may," "will," "might," "could," "intend,"
variations of these terms or the negative of these terms and similar
expressions are intended to identify these forward-looking statements.
Forward-looking statements are subject to a number of risks and
uncertainties, many of which involve factors or circumstances that are
beyond our control. Our actual results could differ materially from
those stated or implied in forward-looking statements. For a detailed
discussion of these and other risk factors, please refer to the risks
detailed in our filings with the Securities and Exchange Commission,
including, without limitation, our most recent Annual Report on Form
10-K and subsequent periodic and current reports. Past performance is
not necessarily indicative of future results. We anticipate that
subsequent events and developments will cause our views to change. We
undertake no intention or obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. These forward-looking statements should not
be relied upon as representing our views as of any date subsequent to
the date of this press release.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150330006330/en/
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