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Mobile World Congress Feature Articles

February 22, 2010

Symbio Displays Latest Innovation Mobile "Green" Converged Application


Symbio, a top innovator of product co-creation solutions worldwide, showcased its mobile “green” converged application expertise at Mobile World Congress (News - Alert). Symbio designs and develops feature-rich products for companies keen on transformational advances in communications and technology. By capitalizing on its rich expertise in enterprise, embedded, mobile, Web-based and user experience driven technologies,

 
Symbio (News - Alert) helps its clients to concentrate on their core competencies mean while building mission-critical technologies and products to sustain, speed and secure the long-term success for their business. Global companies like China Mobile, IBM, Microsoft and Nokia (News - Alert) already depend on Symbio for faster, advanced, and highly cost-efficient IT outsourcing. Symbio is the outsourced product development partner company’s depend on to deliver highly integrated global reach with local touch.  
 
Symbio has collaborated with Entre Marketing (News - Alert), an event marketing and trade fair specialist, to design and develop Entre Exhibitor, a converged mobile and Web Green Stand software application that helps the events industry to save millions in paper costs while drastically reducing its carbon footprint. Symbio also announced it has expanded its mobile, embedded and Web practice areas to offer industry leading companies green design and development expertise. All of Symbio’s rich graphic design, multimedia User Interfaces development and software stack performance optimization are designed with low energy consumption in mind.
 
An average trade show attendee takes home up to 10 pounds of paper, and a typical expo generates waste paper an equivalent of 170 trees. In a bid to develop a strategic solution to deliver efficiencies to this market, Symbio assisted Entre Marketing to co-create Entre Exhibitor, an eco-friendly, easy-to-use cross-platform software application that avoids wastage waste and provides reliable information to attendees, exhibitors and event organizers alike.
 
The Entre Exhibitor’s highly advanced Green Stand software application, built on the Brieftec platform, is downloaded to the mobile devices of exhibitors and visitors and a software client communicates with a Web solution.  
 
Brieftec is mobile solution provider for various information management processes.  This allows exhibitors can easily manage their client interface, generate leads, digitally share contact information and marketing material with likely customers and view reliable data on visitor behavior. The application is designed to support virtually every mobile phone. Visitors can in no time easily get the product information they are interested in by snapping pictures of 2D tagged collateral and even share it with their colleagues. Now with Entre Exhibitor, event organizers can finally offer and brand a truly green exhibition and collect reliable data on exhibitor as well as visitor behavior.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Erin Harrison










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