In the week leading up to Mobile World Congress (News
) and Valentine’s Day, Juniper Networks
showed some love to mobile operators, unveiling three new products that address the immediate need to optimize traffic, reduce network complexity and make migration to 4G a whole lot easier.
In a pre-show interview with TMCnet, Mallik Tatipamula, VP of service provider marketing for Juniper, addressed the “pain points” of mobile operators – and exactly how Juniper’s three solutions address them.
“For the first time in the mobile industry, we are seeing a paradigm shift,” Tatipamula told TMCnet. “Four percent of subscribers are using 3G cards and dongles, generating 70 percent of total traffic on the network.”
At the show, to be held Feb. 15-18, Juniper will be on hand to discuss and demonstrate the three products – part of Juniper’s “Project Falcon” initiative announced in October – all of which are based on the Junos software platform and Juniper’s MX 3D Series Routers. These routers deliver 3D scaling technology that helps networks scale dynamically to support more bandwidth, subscribers and services.
“The problem that operators are really seeing is that the 3G data traffic, about 70 percent of traffic, is consuming every link in the mobile operator’s network,” Tatipamula told TMCnet.
Enter Juniper Networks’ (News
) Product #1 – Juniper Traffic Direct – to address the experience and cost challenges caused by the exponential growth of mobile data traffic due to smartphones, netbooks and notebooks. To become available in the second quarter of this year, Juniper Traffic Direct works to “optimize” mobile data traffic by combining intelligent subscriber and application policies with MX 3D scaling to offload bulk data traffic directly to the Internet.
The result is a better mobile experience sans service disruptions or expensive upgrades.
The second rollout, Juniper Media Flow, optimizes mobile and fixed networks for fast, efficient video and rich media delivery. This, according to Juniper, gives users of smartphones and other gadgets a TV-like experience, while yielding “total cost of ownership” reductions for mobile operators. The product, to roll out in the second quarter of 2010, does this by leveraging advanced software from Juniper partner Ankeena Networks.
Juniper Mobile Core Evolution -- the third solution of the batch – will provide an open and secure packet core to monetize data-intensive services on the same network. MCE, to roll out in the fourth quarter this year, will leverage MX3D routers and Junos software to deliver 3G and 4G gateway capabilities while accelerating service innovation and time to market with “uncompromised scaling across bandwidth, subscribers and services,” according to Juniper.
“Mobile operators face a difficult challenges as they try to improve the mobile experience and deliver new services, while simultaneously reducing service delivery costs,” said Kim Perdikou, executive VP and general manager of Juniper’s Infrastructure Products Group. “No one else can offer immediate TCO relief for mobile operators, while delivering unmatched 3D scale, built-in security, seamless 3G/4G migration and open platforms to monetize new services.”
Marisa Torrieri is a TMCnet Web editor, covering IP hardware and mobility, including IP phones, smartphones, fixed-mobile convergence and satellite technology. She also compiles and regularly contributes to TMCnet's gadgets and satellite e-Newsletters. To read more of Marisa's articles, please visit her columnist page.
Edited by Marisa Torrieri