Mobile solutions provider hSenid Mobile Solutions
will launch new products such as mChoice Soltura, community VAS platform, and mChoice Vishma, an open source application store, at the upcoming Mobile World Congress (News
) show to be held in Spain.
The company noted that communications, entertainment, and information services are converging, driven by the “unprecedented” power and flexibility of “democratising” content. And, due to this convergence, Telco’s today need an open platform that brings together content creation and an array of features to create a sustainable revenue stream by increase ARPU and reducing Churn.
The new service creation platform created by hSenid provides an advanced set of tools for application content creation as a managed service with different types of SMS/MMS based applications for developers, said company officials.
With mChoice Soltura, a simple set of mobile application creation wizards, users can define and build set of common applications. The solution customizable and is built for the day to day user to create their own pool of easy to use telco applications for their various needs, said company officials.
In a release, company officials said the solution allows the creation of information, subscription services, voting applications, competitions and alerting. This enables the telco to introduce a number of applications to their customers without incurring any high operational and capital expenditure.
The open source Telco application store mChoice Vishma provides the necessary platform to build an eco system in which application developers can publish and market their applications. Also, at the same time, users can perform reviews and ratings, trials and the visualisation of available content.
mChoice Vishma provides a seamless integration to mChoice Soltura that helps the users to create an application using mChoice Soltura, and directly publishing it on mChoice Vishma, said company officials. Moreover, since mChoice Vishma is an open source product, it can be customised and integrated to the Service Delivery Platforms provided by any vendor.