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Mobile World Congress Feature Articles

February 11, 2010

CONNECTHINGS & INSIDE Contactless to Introduce Wave-Me NFC Services Platform at Mobile World Congress


CONNECTHINGS, a provider of systems that deliver contextualized services and content based on location and time, has announced that it will showcase its Wave-Me NFC services platform at the Mobile World Congress (News - Alert) 2010 to be held in Barcelona, Spain.


The company developed the platform in partnership with INSIDE Contactless, and leveraged its AdTag server to build the platform that has been designed to enable near field communication or ‘NFC’ technology to offer a wide range of mobile services beyond payment and transit applications.

Through the Wave-Me NFC services platform, CONNECTHINGS is providing an end-to-end solution carriers and third-party service providers which can be utilized to offer subscribers easy access to a broad range of consumer services and applications through their mobile phones. The platform is comprised of a Wave-Me mobile client software and the Wave-Me Service Engine, NFC tags, the AdTag server providing application distribution, contextualized content management, tag (News - Alert) life cycle management and service management including advertising management and reporting and intelligent interface and communication modules between the Wave-Me mobile client, NFC tags and the AdTag server.

In its demonstration at the event, CONNECTHINGS will also offer a preview of a pilot project it is currently developing for the Office of Tourism in Marseille, which will provide the visitors with electronic coupons for public transportation and entry to museums and other points of interest around the city. In this solution, as soon as an NFC handset featuring the Wave-Me client software is brought in close proximity to an NFC tag, it triggers a back-end transaction on the AdTag server that can be viewed upon a PC monitor, and connects the associated e-coupon with the handset. Later, when the handset is waved near the corresponding NFC tag at the merchant premises, it displays the coupon, providing proof to the merchant that payment has been made.

According to Laetitia Gazel Anthoine, founder and chief executive officer, CONNECTHINGS, the Wave-Me NFC services platform is very easy for even small merchants to take advantage of because it doesn’t require any special reader or other equipment at the point of sale, just the presence of the NFC tag to trigger the transaction on the handset. Anthoine noted that apart from its easy deployment, the system can also provide comprehensive reporting and other management services to company’s customers for e-coupons, loyalty programs, information distribution and other unique applications.

September last year, INSIDE Contactless (News - Alert) and CONNECTHINGS had entered a partnership to promote Near Field Communication or ‘NFC’ as an intelligent platform to offer a wide range of mobile services.

Raja Singh Chaudhary is a contributing editor for TMCnet. To read more of Raja's articles, please visit his columnist page.

Edited by Patrick Barnard










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