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h Senid's Mobile Development, Discovery Platform Wins New Customers

Smartphones are big in many major countries around the world, and applications continue to drive their adoption and usage. But only around 15 or 20 percent of mobiles in emerging markets are smartphones. However, that will change over time, says Dinesh Saparamadu. The founder and CEO of h Senid Mobile plans to be there until and when that happens.

The company known as h Senid Mobile is focused on providing carriers in emerging markets around the world with a cloud-based solution that includes a service delivery platform, a service development kit, a simulator of network elements, and application discovery functionality.

The solution, known as Cloud TAP (for cloud-enabled telco application platform), is now in use by such companies as Kenyan wireless service provider Safari COM, Saparamadu tells TMCnet. In fact, for this deployment h Senid is exposing mobile money APIs to enable developers to build mobile money applications.

Saparamadu says that h Senid now has seven customers. These customers include M1 of Singapore, Telcel of Mexico, DST of Brunei, Etisalat, Dialog-Axiata, and Hutch, Airtel (News - Alert) & Mobitel of South Asia and its Research and Business Development offices in Singapore, Malaysia, the U.S., India and Sri-Lanka.

These parts of the world are excellent areas in which to be with a mobile solution, Saparamadu says, given the next billion mobile subscribers will come from emerging markets.

As discussed in a July 19, 2011, TMCnet story, h Senid as part of its solution brings to the table relationships with at least 1,500 developers from around the world, and, if service providers want, some prepackaged applications. Discovery of applications leveraging the platform is supported on feature phones via USSD; IVR is another way of discovering apps.

Edited by Jennifer Russell

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