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Mobile World Congress Feature Articles

February 27, 2012

WiFi Should Be Readily Available, Survey Says


Out of Mobile World Congress (News - Alert) this week, a survey from The WiFi Offload Company says that consumers think WiFi should be one of those things that is readily available, much like common household utilities.


88 percent of consumers feel this way, in fact, and when WiFi (News - Alert) isn’t available at their whim, they’re pretty frustrated.

Security is, of course, a major concern still. According to the report, 46.9 percent of those surveyed said they’d hop onto a wireless connection despite its security or privacy settings, whereas 35 percent said they really don’t worry about security whatsoever.

When it comes to using a smartphone or tablet device, 80 percent of the responders said they look for WiFi connections on their mobile devices and that WiFi should just be a regular thing, always available in all public locations.

The WiFi Offload Company surveyed 200 mobile WiFi users.

In related WiFi news, WiFi usage by smartphone users, showing that WiFi traffic outpaces cellular, accounting for 70 percent of all traffic.

Mobidia (News - Alert) is providing understanding of consumer behavior surrounding data usage on all the networks to which smartphones frequently connect, including mobile home networks, roaming networks and WiFi networks.

Total data usage on smartphones is much higher than generally reported throughout the industry. In fact, the conclusions show that WiFi data consumption exceeds cellular by a factor of two-to-one and that WiFi accounted for 70 percent of all smartphone-originated traffic within the sampled user base.

“We were quite surprised with the findings,” said Chris Hill, Vice President of Marketing at Mobidia “Not only did we find that data usage on smartphones was much higher than the typical 100-500 megabytes average monthly usage that is often cited, but we also found that WiFi usage often outpaced mobile usage by as much as six-to-one in some countries.”




Edited by Rich Steeves










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