At the Mobile World Congress, the winners of the 2011 Future Mobile Entertainment Awards were announced by Juniper Research, whereby companies who had made significant progress last year in their respective sector were honored.
These companies, with a proven track record to make considerable market impact in the future, were judged on a number of criteria including: innovation; customer growth/retention; marketing/branding; revenue generation;pricing and capability/functionality.
After short listing nominees, the panel of expert judges then made a case for each nominee based on their relative merits and shortcomings, which were then debated upon and scored accordingly.
The Future Mobile Award winners among the various categories were Ladbrokes from Mobile Gambling, PinkVisual from Mobile Adult Content & Services, EA Mobile (News - Alert) from Mobile Games, Spotify from Mobile Music, Millennial Media from Mobile Advertising, Qualcomm from Mobile Augmented Reality and MobiTV from Mobile TV.
In a release, Windsor Holden, panel judge and principal analyst at Juniper Research (News - Alert) said, “What was particularly pleasing about this year’s awards was both the calibre of the shortlisted companies in each category and the difficulty that we, as judges, had in deciding between those companies. This reflected not only the level of innovation across the companies shortlisted, but the way in which the mobile entertainment sector as a whole has raised its game in the wake of the consumer smartphone boom to deliver high-quality content and services to the end user.”
According to Charlie Nooney, CEO of MobiTV (News - Alert), “MobiTV’s staffs were constantly working hard to leverage both technology as well as mobile entertainment to provide enhanced customer experiences while providing improved customer services.” Nooney further added that his company was extremely proud of work done as well as the recognition gained as the winner of the Future Mobile Award for Mobile Entertainment.
In a release, Millennial Media (News - Alert), Erin (Mack) McKelvey, senior vice president of marketing said, “We believe that 2009 was the long-debated Year of Mobile, which means that, two years later, we are firmly entrenched in the Mobile Era. To be named among other category winners, such as EA Mobile and Qualcomm (News - Alert), demonstrates the quality and calibre of companies that are already firmly invested in the ever-expanding mobile ecosystem.”
Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.
Edited by Janice McDuffee