“Essential to any marketing communications campaign is ensuring you are
saying the right things to the right people at the right time. While some corporate
messaging is overriding, some messages are meant only for specific
audiences or must be tailored in different ways for different audiences.
These messages do not simply tell our stakeholders about Sangoma; they
communicate our value proposition.
TMC and its channels have helped us communicate our value proposition
effectively and has been a large part of our success. TMC has enabled us
to spread the word about Open Source Telephony and our role in assisting
its adoption. This in turn has resulted in double-digit quarter-over-quarter
growth rates for Sangoma and increased returns to our shareholders, many
of whom are also customers and partners.
Sangoma's revenue grew 24 per cent in Q3 relative to our previous record
Q2 numbers as new products gained traction in the marketplace. It is gratifying
to see that with the help of TMC we are increasingly meeting customer
- David Mandelstam | President and CEO