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Integrated Marketing Success Story: Sangoma Technologies



“Essential to any marketing communications campaign is ensuring you are saying the right things to the right people at the right time. While some corporate messaging is overriding, some messages are meant only for specific audiences or must be tailored in different ways for different audiences. These messages do not simply tell our stakeholders about Sangoma; they communicate our value proposition. TMC and its channels have helped us communicate our value proposition effectively and has been a large part of our success. TMC has enabled us to spread the word about Open Source Telephony and our role in assisting its adoption. This in turn has resulted in double-digit quarter-over-quarter growth rates for Sangoma and increased returns to our shareholders, many of whom are also customers and partners. Sangoma's revenue grew 24 per cent in Q3 relative to our previous record Q2 numbers as new products gained traction in the marketplace. It is gratifying to see that with the help of TMC we are increasingly meeting customer needs.”

- David Mandelstam | President and CEO Sangoma Technologies



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