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Integrated Marketing Success Story: Interactive Intelligence

 

   

"We made a decision 2 1/2 years ago that we weren't going to sprinkle our marketing dollars all over the industry hoping that maybe, just maybe, we could get some level of limited exposure with a broad audience. Instead, we wanted to concentrate our efforts on a segment of the buying community where we could have a strong, repetitive impact. To accomplish this we chose to establish a close working partnership with TMC.

“We chose TMC based on two things. First, was the breadth of their marketing reach. Tradeshows, print magazines, webinars, and a highly trafficked website allowed us to work with a single vendor who could provide us with several of the vehicles in our marketing mix. The second thing that sold us on TMC was the their flexible approach to marketing.

If we had an idea, they would help us figure out how to turn that idea into reality. We're now growing revenues at over 30% a year, and we were recognized by USA TODAY as the second highest growth NASDAQ stock of 2006. Part of that growth can be attributed to the brand building and lead generation plan that we built and executed together with TMC."

- Joe Staples | SVP, Worldwide Marketing
ward Winners

 

 








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