Blue Lucy Media has recently announced the launch of its MXF AS-11 (Material Exchange Format Application Software-11) plug-in, that will allow producers and post production companies to easily create and deliver transmission-ready MXF AS-11 standard, compliant files. Material exchange Format (MXF) is a container format for professional digital video and audio. MXF AS-11plug-in allows producers and post production companies to easily define and deliver transmission-ready, MXF AS-11 standard, compliant files. The Application Specification was designed to meet a specific need from leading UK broadcasters.

Blue Lucy Media (BLM), a privately owned UK company based in London, is a thought  and development leader in field of video production workflow modernization in IT environments, that  utilizes service based software system architecture. BLM provides advanced video and audio-signal processing software and metadata management tools to system integrator and back-end customers in the media and entertainment sector.

AS-11 is a vendor-neutral subset of the MXF file format to use for delivery of finished programming from program producers and distributors to broadcast stations, broadcast networks or program origination facilities. The BLM AS-11 plug-in is designed for use with BLM Ingest and Transcode Services and will inject producer-specific metadata into an MXF wrapper following file write or transcode. AS-11 supports SD video encoded as D-10, 50Mb/s, and HD as AVC-Intra Class 100.  The transcoder will add the AS-11 metadata to the wrapper without decompressing the source material, so the process is lossless. 

The chief executive officer of Blue Lucy Media, Julian Wright said that the post production industry or play-out service providers would not findconforming to the AS-11 specification a problem, as it does not require dramatic changes to workflow, or investment in expensive AS-11 specific products. He also stated that Blue Lucy Media’s mission is to dramatically reduce the traditionally high costs and inefficiencies of high quality media production by implementing commodity IT-based infrastructure and adapting it to the requirements of modern media production.

This technical development to transfer the files from one point to another and vice-versa would prove to be a boon for the broadcasters based in the UK. The efficiency in transferring high quality media with a nominal or a comparatively affordable cost is following the success mantra of “from more for less”. Wright also mentioned that the AS-11 plug-in is the evidence of BLM’s continuous and non-ending dedication towards achieving their goal.

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