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IBC2012 Feature Articles

September 04, 2012
Holografika Shows off New Glasses-Free 3D at IBC 2012

The IBC 2012 show may not be quite as big or as widely known as, say, CES (News - Alert) or even Mobile World Congress, but it's still played host to more than a few innovations. One of the biggest will be shown off at the big event via Holografika, who will be showing off the new HoloVizio 80WLT monitor at its booth starting this weekend.




Holografika's 80WLT is a 30 inch monitor that provides 3D video without the need for glasses. This isn't exactly new technology by itself--glasses-free 3D has been both developed and produced for the last few years now--but what Holografika is looking to do is something downright unique. Holografika is looking to produce what's being called a "natural 3D view" using a proprietary light-field technology system to produce a 3D effect that requires no "sweet spots" to view, and doesn't produce so-called "invalid zones" where the 3D effect is lost. Essentially, it's 3D so complete that you can look at it anywhere and see 3D, as long as you can see the screen, up to 180 degrees.

Accomplished by a process in which the light beams leaving the holoscreen are reconstructed, thus providing 3D so sharp you can actually, according to reports, look behind the objects, Holografika's glasses-free 3D may well be among the best of its kind.

The 3D image itself is comprised of 73 million pixels on LED microdisplays, with dual DVI inputs just to provide the necessary bandwidth to provide this kind of 3D imagery. It's geared toward professional markets--science and medicine tops among them--and is expected to ship in the early days of 2013.

Holografika CEO, Tibor Balogh described the move toward better glasses-free 3D by saying, ”We are always pushing boundaries to show people what 3D should look like. There is certain disillusion around stereo glasses or some multiview systems with artificial 3D effects. Full-angle view is a milestone again in 3D technologies. The image that does not disappear, 3D objects that are solidly there as you walk around, give an unprecedented level of reality. The hologram-like 3D visual impression is different and this is what people expect in the future.”

Indeed, better 3D viewing has been front of mind for a lot of display makers for some time. While Holografika's isn't exactly the mainstream solution that many viewers would like, it will likely go a long way toward changing the mindset that 3D is little more than an overpriced gimmick established by slumping media revenue. A push toward personal holography--and the eventual realization of that other Star Trek technology everyone wants, the Holodeck system--should go a long way toward making 3D less a gimmick and more a standard, even in a down economy where people likely aren't took interested in replacing televisions that aren't broken, even with new and impressive technology.

It will be interesting to see if Holografika can get its new glasses-free 3D setup ready for prime time and wide release, but even if that doesn't happen right away, at least the specifically-geared monitors represent a terrific proof-of-concept setup just to show what can be done.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Brooke Neuman





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