Netsize, a Gemalto (News - Alert) company and mobile commerce provider, has introduced mMarketing V3.0 for the North American market.

The mMarketing of Netsize is a web-based solution for corporate mobile messaging and mobile marketing campaigns.

“With over 89 percent of the U.S. population carrying a mobile phone and the increased capability of new smartphones, consumers are looking to their phones for more information and expecting their favorite brands to deliver relevant content to them,” said Stanislas Chesnais, CEO, Netsize. “The mMarketing platform provides an easy way for companies to build innovative services and engage with customers on the go.”

An optimized user interface is included in the newly launched mMarketing version 3.0 that simplifies campaign management, progress tracking and monitoring of contacts making the solution very easy to use for even novice users.

In order to fit a customer’s corporate branding, Netsize mMarketing can be fully customized. The use of mMarketing by other software such as enterprise CRM and ERP systems, email solutions, and web pages is enabled by Application Programmer Interfaces.

mMarketing, delivered as software-as-a-service, does not require installation, and all popular web browsers are supported. It is a part of the Netsize SaaS (News - Alert) Portal where customers manage their accounts, access technical support and have tools at their disposal to analyze messaging usage. A wealth of marketing intelligence on the mobile market is provided by the portal.

The mMarketing of Netsize will be demonstrated at International CTIA Wireless (News - Alert), March 22-25, Las Vegas, NV at the Gemalto booth #559, Central Hall C1/C2.

In related news, Gemalto, a French provider of digital security solutions has collaborated with Texas Instruments (News - Alert) to enable Gemalto Mobile Financial Services on TI’s OMAP platform and M-Shield security technology for mobile devices.