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CTIA Wireless Feature Article

March 19, 2010

Nexage introduces iPad SDK and Nexage Campaign Manager to Optimize Mobile Advertising

Nexage will soon release two new tools that help publishers optimize mobile advertising performance and monetization.

At CTIA (News - Alert) Wireless 2010 in Las Vegas, Nexage will announce the release of its new iPad SDK and the availability of the Nexage Campaign Manager.

Nexage is a lprovider of mobile advertising yield optimization and mediation solution.

Dev Gandhi, CEO of Nexage said, “Our newest tools demonstrate Nexage’s commitment to offering comprehensive solutions that support every major device, operating system, and platform, to make it easier for publishers and mobile ad network partners to be successful in monetizing their mobile web and application inventory. As the largest wireless event in North America, CTIA is the perfect venue for Nexage to showcase its newest capabilities.”

The Nexage Campaign Manager enables publishers to flight mobile ad campaigns that they have sold, with rich media across all mobile platforms and devices. This new tool, which integrates with Nexage’s AdMax ad-optimization platform, addresses demand from publisher customers, who are seeking a more comprehensive solution for monetizing their inventory.

Nexage’s new iPad SDK comes just in time for the launch of Apple’s (News - Alert) new iPad on April 3, enabling developers and publishers to take advantage of the larger form factor of the new tablet for more engaging advertising.

Nexage’s AdMax Gateway (News - Alert) maximizes mobile ad revenue by increasing ad-fill rates, increasing effective CPM (cost per mille [thousand]), and giving publishers direct control over how ads are served on their mobile sites. It offers brand safety and configuration of advanced business rules across multiple mobile silos of web and apps.

Also at CTIA Wireless, Nexage will host a tutorial and Q&A for developers on launching Android (News - Alert) apps with the Nexage Android SDK or the open API, in booth 6529-A at 2 p.m. on Tuesday, March 23.

Hans Lewis is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.

Edited by Marisa Torrieri

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