M2M outfit RACO Wireless recently introduced what it says is the first embedded multi-mode international mobile subscriber identity SIM solution, which it developed with Everything Everywhere Ltd., Giesecke & Devrient, and T-Mobile (News - Alert) USA. OnAsset Intelligence is the first user of the product.

RACO President John Horn says that OnAsset is the perfect match for this solution because it doesn’t always know where the shipments it tracks are going, so the SIM can change carriers as needed so OnAsset (News - Alert) gets the best connectivity rates.

“More and more, our M2M partners are looking to expand their application beyond the U.S.; however, the lack of visibility into and control over transmission costs where the device is located at any given time has been a risk factor,” says Horn. “With our embedded multi-IMSI SIM device, M2M applications can be easily and cost-effectively deployed globally without any compromises. Bottom line, this saves enterprises a lot of money and a lot of headaches in finding the least-expensive way for devices to communicate information and data.”

“The SENTRY FlightSafe device is the first wireless device approved for use on commercial aircraft, and on any given day, the product could land in any area of the world, but we weren’t able to self-select which network the device was roaming on, causing us operational headaches and wireless bills larger than we were comfortable with,” says Adam Crossno, president and CEO of OnAsset. “The embedded multi-mode IMSI SIM has been a tremendous relief.”

The RACO offering currently works in the U.K. and the U.S. The company expects to add support for Asia and Latin America in the near future.

In other news from RACO, the company recently announced Colorado-based auto financing business PassTime as a new customer. PassTime provides financing to people who do not have sterling credit histories, and it leverages M2M technology to turn off the starters on their vehicles if they fail to make good on their auto loans.

RACO also recently made available to its customers call center capabilities. Basically, says Horn, the company became aware that some of its customers were in need of call center resources, so RACO decided to make available its call center resources to customers on an outsourced basis.

“We are looking at what are our customers’ challenges,” he says. “It’s not just about connectivity.”

Five of RACO’s 400 customers are now in pilot tests with the new call center offering.