Ceva Announces Tech Demonstration at CTIA 2012
By Jack Grauer, TMCnet Contributing Writer
This May, Ceva will showcase new innovations for mobile handset processors at the CTIA Wireless (News - Alert) 2012 convention.
The convention boasts a draw of over 40,000 attendees who work in pertinent fields, features more than 1,000 exhibitors, and a large cast of A-list public speakers.
Ceva will demonstrate the way in which signals run on a new family of DSP cores: the XC family. The new family of processors enables software to shoulder a larger share of processing work instead of hardware. Shifting the weight to software affords the XC family processors a significantly wider range of potential applications, speedier design times, and lower financial overhead for development.
Another item on the menu for their CTIA Wireless appearance is the CEVA (News - Alert)-MM3101. The MM3101 is a new processor for Image Signal Processing (ISP) applications: face detection, recognition, and automated, aesthetic "touch-ups." the new MM3101, like its other family members, cuts down drastically on power and processing consumption required for such tasks.
What about voice processing? CEVA's Teaklit-III DSP is a new engine that reduces background noise for multi-stream and multi-signal audio processing. The engine supports and integrates seamlessly with emerging wireless technologies. Ceva reduces associated risks for adopting their engine by maintaining a number of partnerships with companies that design software around it and provide support.
The Louisiana-based CTIA convention is only one item on an international itinerary for CEVA. This past February, they held similar demonstrations at the Mobile World Congress (News - Alert) in Barcelona, Spain.
Ceva is an Isreali intellectual property holder on DSP processing for mobile handsets. They have patents pertinent to 2G, 3G and 4G systems, a variety of digital signal processors, Bluetooth, and a variety of other, related technologies. In the year 2011 alone, over 1 billion products were shipped that use Ceva's patents. The company estimates that 40% of handsets in the world, today, use Ceva's DSP core technology in some capacity.
Edited by Stefanie Mosca