Omnego, a provider of a software platform for businesses to issue digital cards, tickets, and coupons to a mobile app for engaging with consumers, announced its comprehensive platform for mobile customer engagement.

With the Omnego’s Web-based platform and consumer mobile applications, businesses can implement their mobile marketing strategies within weeks.  The platforms are expected to ensure consumer engagement leveraging the mobile channel.

“A growing number of consumers expect their favorite brands to be mobile, and user expectations of the mobile experience run high,” said David Thomas, CEO, Omnego, in a statement. “Omnego offers brands, large and small, the ability to meet their customers' expectations in an efficient and cost-effective way that is also convenient to the consumer.”

Businesses that use physical loyalty, gift, ID/membership cards, or distributors of tickets/passes and coupons for customer interactions are leveraging Omnego’s platform. The Omnego platform enables businesses to issue digital versions of these same items. They can create an interactive and targeted marketing engagement with consumers.

Businesses including retailers, gift card processors and card personalizers, can benefit from the platform. The other industry segments, which can gain from the Omnega software platform, include, direct/loyalty marketers, print/online media companies, and media agencies

The company is showcasing the new platform at the CTIA Wireless 2011 on March 22-24 in Orlando, Fla.

Omnego offers an integrated mobile card solution that also delivers mobile ads, messages, coupons, Web gateway, QR code publishing and scanning, from one mobile platform.

In November 2010, Omnego announced the launch of the Omnego enterprise platform for mobile marketing, rewards and commerce tied to a mobile card. The Omnego platform replicates the branded physical cards used in retail, hospitality and travel with a digital card.

The platform gives businesses a versatile enterprise tool for delivering mobile ads, messages, coupons, rewards, updates and other branded content directly to a consumer's smartphone.