| [May 28,
1999] The Three Es: Efficiency,
Effort, And Enhanced Services
While traveling to CTI EXPO this week, a
colleague and I discussed the future of Internet telephony and enhanced services. We
agreed that in the near future, per-minute long-distance calls from the big three domestic
carriers could hover at about a nickel, and that such inexpensive pricing coupled with
big-carrier reliability could pose a threat to companies preaching nothing but cheap
IP-based long-distance. Services, we agreed, are where it's at.
So, while walking the show floor, I kept watch for services. Of the hundreds of
exhibitors and 16,000 attendees who all wanted "just five minutes!" of TMC Labs'
time, one booth especially caught my eye: #347, with Centrepoint Technologies (www.ctrpoint.com) and TekDigiTel Corp. (www.tekdigitel.com).
Their joint venture will produce a single black-box unit combining Centrepoint's
Concero SOHO PBX and a version of TekDigiTel's V-Server Elite Internet telephony gateway.
The product hasn't been named yet, but versions will cater to both the retail end-user
market and to service providers, and will cost from $1,000-$1,700.
Giving the users or subscribers a choice of ISDN, dial-up, or xDSL/cable (Ethernet)
access, the device essentially creates a SOHO voice/data switch. The service-provider
prototype offers four extensions, two PSTN trunks, and four VoIP extensions, compressed
with the ITU's G.723 standard of 5.3 Kbps. Best of all, the units will feature H.323
compatibility. SOHOs of the future could use screenphones or NetMeeting clients at the
desktop with xDSL or cable telephony connections to the outside world, all without ever
touching an RBOC or ILEC wire. A lot of players win with this model, including the ITSP or
CLEC, the end user, and the CPE vendors. This partnership has the potential to be a killer
app -- and you thought the IP-PBX was just for the enterprise!
One foreseeable issue with a SOHO voice/data switch is that of maintenance. As with the
category of boxes that combine a printer, scanner, and fax machine, if the network crashes
for a voice/data switch, you're without either service -- only the large-scale systems
offer emergency back-up voice extensions, and only the best models of them. Support and
configuration is another issue. If the SOHO proprietor suspects that CompUSA is
overcharging him for upgrading his PC's RAM, then he certainly won't trust them to
maintain his entire data telephony network. End users who buy from service providers may
get much higher levels of customer contact and support, but service providers are simply
not in the network support business -- not yet, anyway. Look for a full product review of
the Centrepoint/TekDigiTel device in an upcoming issue of CTI or Internet
Telephony magazines, where we'll determine if the hybrid SOHO switch has what it
takes to stand up to the abuses of non-expert administrators.
Yet another issue is feature bloat. The fact that the new Centrepoint/TekDigiTel device
can function as a voice/data switch doesn't necessarily mean that everyone will use it in
that capacity. Service providers should consider selling the units with optional feature
modules and services, like IP call waiting, IP faxing, virtual second lines, virtual
private networks, etc. The Concero unit already works well as a call bridge/call back
device. Now, it may be useful for multimedia conference calls and even data collaboration
as well.
The result is a trade-off of efficiency, effort, and enhanced services. Only the
consumer can decide which mixture of these factors is best for their small, home or branch
office, but a clear lesson here is that convergence leading to one less wire is the
future, and that it's not just for large organizations. Myself and my colleagues at TMC
Labs look forward to hearing your feedback about this topic.
Evan Koblentz welcomes your comments at ekoblentz@tmcnet.com.
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