Cisco's Videoscape Leverages Cloud: CES
At last year’s CES (News - Alert), Cisco’s Videoscape was the talk of the show and was described as a key part of the networking giant’s video strategy. This year, that remains the same, except for a new announcement that could redefine the company in years to come.
Although Videoscape is still in the mix, the next big thing to stem from it is cloud-based – and Cisco (News - Alert) maintains that video will be as lucrative as voice over IP, according to a report from CRN.
At CES this week, Cisco is talking about how it’s using cloud to allow service providers to deliver their content to devices other than TV sets, such as smartphones and tablets, through its Videoscape platform, CRN said, citing Cisco’s latest edition – the 9800 Series multi-screen gateway, which is a set-top box that can handle IP content and connectivity as well as traditional MPEG-2 QAM, the technology that most service providers use today to deliver digital television.
Cisco Videoscape allows service providers to bring together content from pay TV, online, and on-demand sources. They can then combine content with social media, communications, and mobility to create a “better than being there” video experience for consumers, according to Cisco.
The company’s new Videoscape products offer “video in the cloud” experiences by bringing live and on demand video together, offering a consistent look and feel across devices whether its a PC, Mac, iPad, iPhone (News - Alert) or Android device.
“Videoscape is leading service providers through the migration, with a unique open software platform, providing a path to an all IP-based video infrastructure,” said Lisa Sobo, Cisco Global Analyst Relations Manager, in a recent Cisco blog post. “Service providers can now provide their consumers the ability to move, pause and resume video content on any device, following them whenever they go.”
Ultimately, with Videoscape, service providers and media companies can offer their customers an “Any Screen TV” that delivers TV and online video with social media and communications applications.
Want to learn more about cloud communications? Then be sure to attend the Cloud Communications Expo, collocated with TMC’s ITEXPO East 2012taking place Jan. 31-Feb. 3 2012, in Miami, FL. The Cloud Communications Expo will address the growing need of businesses to integrate and leverage cloud based communications applications, process enhancement techniques, and network based communications interfaces and architectures. For more information on registering for the Cloud Communications Expo click here.
Erin Harrison is Executive Editor, Strategic Initiatives, for TMC, where she oversees the company's strategic editorial initiatives, including the launch of several new print and online initiatives. She plays an active role in the print publications and TMCnet, covering IP communications, information technology and other related topics. To read more of Erin's articles, please visit her columnist page.
Edited by Rich Steeves