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CES Feature Articles

January 11, 2012

Intel Launching Huge Ad Campaign Centered on Ultrabooks


When even those who are not exactly the most tech savvy think of Intel (News - Alert) Corp., they are most likely going to be thinking about computer chips. Despite the fact that the company has great name recognition, especially when you dig a little deeper and start talking to tech enthusiasts, the company wants to be more well known. Intel Corp. also really wants to see some of their latest endeavors succeed in a very big way. That is why the company is betting big on its Ultrabook advertising campaign


The notebook computer that is being billed as thinner and lighter than any other Windows based notebook will have a new ad campaign push that is expected to begin in April. Most of these ultrabooks will actually come with the Acer (News - Alert) brand name attached to them, but of course they will have the Intel chips and processors running them. 

At the moment, Intel is staying mum on just how much money they are looking to spend, but it is expected to be quite impressive. Intel’s head of advertising, Kevin Sellers was in Las Vegas today for the CES (News - Alert) show and he was willing to say that company is planning some very big things. This particular ad blitz would be something the company hasn’t attempted since 2004, when it was launching its Centrino Chips for Wi-Fi enabled laptops.

Ultrabooks are basically a windows based notebook that will closely mimic Apple’s (News - Alert) Macbook Air. While Acer is well known as being one of the first companies to launch a line of Ultrabooks, they apparently will not be the only one on the market. Intel, which works behind the scenes to prod various computer companies to make products of their design, said that there was around 75 models of the Ultrabook on the horizon. 

The organization in charge of CES, the Consumer Electronics Organization says they expect 30 to 50 Ultrabook models to be unveiled at CES. Intel CEO Paul Ottelini is expected to speak at the show, and he may end up shedding a little more light onto what the company is looking for in their upcoming ad blitz.

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Edited by Jennifer Russell





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