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CES Feature Articles

January 07, 2011

Be Your Own Paparazzi with Gaga's Latest Gadget


How Lady Gaga has time to be the Creative Director for Polaroid is beyond me, but apparently she’s doing a heck of a job.

Yesterday, the pop queen unveiled a pretty cool creation for the company at the CES (News - Alert) 2011 event in Las Vegas. The “Grey Label by Haus of Gaga” sunglasses come with an embedded camera and display as well as the capability to Bluetooth the images to a printer.


“This is the first ever pair of sunglasses that can be worn out to protect your eyes from the sun, and they can also take pictures,” Gaga announced at the show. She goes on to describe how this invention was one in her mind many years ago when she crafted a pair of glasses out of iPod screens so the gadget could play movies during her Fame Ball tour.

The GL20 sunglasses take photos as well as video. “Everything registers into a USB that is essentially the earpiece. So the earpiece comes out, and it’s also the USB,” described Gaga. The earpiece/USB device is able to connect to the printer once it’s removed from the gadget, but the images can also be transferred to the printer via Bluetooth.

Gaga went on to display a mobile printer which she apparently carries around in her purse and whips out at bars as a sort of magic party trick. She took a picture of the crowd with a “Smile! You’re so f***king famous!” invitation to look at her camera phone (which looked like a Blackberry). Soon after, she printed out the picture from the little printer, and voila! A Gaga-gorgeous photograph. This Bluetooth function will be available for all Bluetooth-capable phones except iPhones.

The last device was a Polaroid camera that can take record digital images as well as print them out instantly for which Polaroid cameras are famous. Gaga ended the demonstration with the announcement that she and the company are working on a camera that will be capable of sending social networking site content from Facebook (News - Alert) and Twitter.


Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.



Edited by Juliana Kenny





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