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CES Feature Articles

January 04, 2011

ThinkEco to Showcase Modlet at CES


ThinkEco, Inc., a New York City-based company that develops easy-to-use energy efficiency technologies for homes and businesses, will introduce the home version of its flagship product, the modlet, at the Consumer Electronics Show being held Jan. 6 through 9.


The modlet, short for modern outlet, is capable of saving consumers money by reducing energy waste from plugged-in appliances and other consumer electronics. For home use, the modlet will be available soon with an MSRP of $50 for a starter kit that includes a two-plug modlet and a USB receiver.

"There are more appliances and consumer electronics in homes today than ever before, and many draw power all the time, even if they are not being used. This wastes energy quietly and invisibly, in stark contrast to the very visible waste associated with other resources such as keeping your faucet on or idling your car," said Jun Shimada, president and CEO of ThinkEco, Inc., in a press release. "The good news is that the modlet can help to eliminate this wasteful use of power by intelligently scheduling outlets to automatically shut off power to plugged-in devices when they are not needed, and then turn them back on at a pre-set time based on historic usage patterns."

Within six to nine months, in the home, the modlet is expected to pay for itself through the energy savings. Through the modlet's Web-based interface, power consumption is controlled. This also allows users to see where they are wasting energy and empowers them to take immediate action by accepting modlet-generated savings-plan recommendations.

"The patent-pending modlet was designed from day one with ease-of-use in mind," says Shimada, in a statement. "It takes just a few minutes to install on a consumer's own home computer, and works with any existing appliance to give it energy-saving smart-home capabilities. The modlet for home comes with additional consumer-convenience features, such as smart-phone control capabilities."

"ThinkEco makes it easy to save energy and money without worrying about who turned off the television or the computer, because the modlet does it for you," added Shimada, in a statement. "The modlet enables energy efficiency with minimal effort and cost and also helps consumers make smarter choices about their future appliance and consumer electronics purchases."

In related news, at the 2010 gathering of the Clinton Global Initiative, ThinkEco, Inc., announced its Commitment to Action in combating plug-load waste through research, development, and education


Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Tammy Wolf





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