Chances are if you are a cable provider, the customer base you currently cater to is comprised of consumers you’d like to keep around for a while. Constant updates are therefore made to give customers the best quality experience possible.

Enter electronic program guides, a content discovery solution allowing users access to selections based on recommendations or search in a natural way with natural language. This offering is an easy way for users to see an array of “picks” or preselected items that are then categorized based on genre.

From all of the catalogs associated with the service, the offering is essentially a hodgepodge of an individual’s various interests.

Yosi Glick, CEO and co-founder of Jinni, recently sat down with TMCnet at The Cable Show in Boston Mass., who stated, “The whole ability to segment the catalogue with natural expressions is something people will become more and more aware of in how they are able to search for content.”

But an obstacle that has arisen when attempting to implement this solution is the idea of “social TV.” As a majority of people nowadays engage in social media sites on at least a daily basis including Facebook (News - Alert), although you may be accepting someone’s friend request you could be left I the dark as to if their interests, hobbies, likes and dislikes are similar to yours.

That’s where Jinni comes in, as it can show only friends that are similar to you. Instead of people treating the process of finding the content as something they have to do, this innovation is enabling them to now like to do so.

“When discovery is completed with natural language, it can be intriguing and interesting; therefore we make it enjoyable,” Glick added.

Although one of the hardest things can be finding out what to watch and when it’s on, if your television becomes more intelligent, most people will surely cheer in unison for anything that will require less time out of their already busy day.