OpenTV (News - Alert), a provider of solutions for the delivery of advanced television and advanced advertising services, has announced the general availability of OpenTV EclipsePlus

 

OpenTV EclipsePlus is a next generation campaign management solution, and according to the company is, "most stable and feature-rich traffic and billing solution currently available.”

 

A complete end-to-end advertising campaign management offering, OpenTV EclipsePlus can be deployed on cable, satellite or telco platforms and allows local television advertising sales organizations to “maximize inventory, reduce manual tasks and significantly increase their operational efficiencies.”

 

OpenTV EclipsePlus is equipped with a dynamic scheduler, an automated scheduling system that improves inventory yield and reduces labor intensive activities in large systems.

 

In addition, the solution features an advanced Web services interface, which provides support for electronic, real-time data exchange between the sales proposal system and OpenTV EclipsePlus.

 

Officials pointed out that the Web interface virtually eliminates the need for paper-based revisions and also reduces time spent clearing orders, which allows sales staff to focus on selling ads.

 

Designed to accommodate the complexity and traffic volume of ad sales operations, officials explained that OpenTV EclipsePlus has the ability to handle thousands of local and interconnect networks, schedule complicated channel environments and run multiple DMAs within a single database.

 

“We are very pleased to announce the general availability of OpenTV EclipsePlus as planned and on schedule, bringing the benefits of improved scale and performance to the market in time to support Olympic and political advertising seasons,” said Paul Woidke, senior vice president and general manager of Advanced Advertising at OpenTV.

 

Today, OpenTV also announced that it's Core2 and PVR2 middleware solutions have been selected by Brazil's Net Servicos de Comunicacao S.A., one of the largest cable operators in Latin America, to support the operator's HD PVR launch.

 

Net Servicos is an existing customer of OpenTV and is the first operator in Latin America to deploy OpenTV's combined middleware and PVR solution.