Vacuum and cleaning products manufacturer Oreck Corporation has selected the SAP for Retail product to help clean up on business and generate growth.
SAP, a provider of enterprise software to retail companies, will help Oreck suck up customer sales and service mistakes, better pull in and use information from its 600 retail stores across the country and integrate and polish business processes across Oreck's retail and manufacturing business.
New Orleans-based Oreck Corporation will deploy SAP for Retail in a phased rollout depending on what part of the room the cord will reach – (slap slap) Stop it! Jimminy Cricket, that’s enough vacuum cleaner jokes, willya?
Sorry. The phased rollout will give more than 1,200 Oreck executives, licensees and managers capabilities powered by the SAP NetWeaver platform. The SAP implementation will align the manufacturing arm of the Oreck business, including its principal manufacturing facilities in Long Beach, Miss., with Oreck's retail locations, e-commerce and direct marketing businesses.
The company will “enrich the Oreck customer experience” with capabilities from mySAP Customer Relationship Management, including interaction center capabilities for service, sales and customer chat, and customer-facing tools that support e-commerce and direct marketing.
Oreck is looking for help to efficiently manage advertising and direct mail campaigns and assess returns and results through marketing analytics with capabilities for tracking individual sales and the effectiveness of each campaign activity.
Integration of business operations will link retail stores to support inventory turns and store-level reporting. Oreck Web and Oreck retail store operations will be aligned to enable Web purchases to be picked up or exchanged at retail stores. Point-of-sales data management will enable Oreck to collect data and respond rapidly to emerging trends in its retail stores with retail analytics as well as clean in those hard-to-get corners where – I’m warning you.
Oreck also will deploy mySAP ERP for financials and human capital management to enable real-time sense-and-respond capabilities across the enterprise. The solution suite from SAP also provides Oreck with capabilities for executing across its supply chain and product life-cycle management activities.
David Sims is contributing editor and CRM Alert columnist for TMCnet.
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