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Johanne Torres[November 24, 2004]

Wow-Talking on the Net


VoIP (define - news - alert) services have become so widely adopted, that now even entertainment retail Web portals are signing up to offer the service. British online entertainment store CD Wow just announced it launched a VoIP-enabled calling service called Wow-Talk. For 1.99 euros a month, users will be able to place unlimited calls to other users’ PCs. Wow-Talk resulted out of a partnership between CD Wow and OnInstant—an Internet-based phone network provider.

Wow-Talk users will also be able to use the service to call land-line phones from their PC’s for a cheaper rate than standard long distance tariffs. Wow-Talkers will also be able to talk with up to four people at once, leave free voicemails and send free text messages. The service requires a headset or speakers and microphone, or a USB handset or headset. Wow-Talk works over either a dial-up or a high-speed broadband connection. The service seems to be available worldwide, as most countries are listed in the service’s registration form.

Current members of CD-Wow—around 2 million now, can test the new calling service for free during the first month and receive a calling credit of around 45 points towards PC to landline/mobile calls.

“The Wow brand has become synonymous with outstanding value and this move into telephony continues our objective of offering the consumer the best deal. We have proven this with CDs and DVDs, beauty products, online DVD rental and now telephony. We are convinced that our customers will embrace this new service with enthusiasm,” noted Phil Robinson, co-founder and director of CD Wow.

Users just need a sound card, headset, or speakers and microphone, or a USB hand or headset to start using Wow-Talk, in addition to an Internet connection. CD Wow currently offers a selection of headsets from £4.99 including free delivery.

CD-Wow’s partner OnInstant relies on Level 3's (3) (quote - news - alert) Voice Termination service to support the latest version of its peer-to-peer business voice offering. Level 3's (3) Voice Termination service enables traditional and emerging carriers, enhanced service providers, ISPs, cable operators and other companies to terminate calls globally.



Level 3

Johanne Torres is contributing editor for and Internet Telephony magazine. Previously, she was assistant editor for EContent magazine in Connecticut. She can be reached by e-mail at


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