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Introduced
in the late 1990s, carrier-class packet voice infrastructure solutions
today deliver the robust qualities and features that service providers
require and have come to expect. In a relatively short period of time,
many major carriers and service providers have successfully transitioned
their voice networks from a circuit-switched architecture to the
packet-based softswitch model, and many more will in the years to come.
Since
arriving on the telecommunications scene just a few years ago, packet
voice solutions are in operation in many large-scale commercial
deployments with service providers around the globe. The majority of
deployments to date have been for Class 4, or trunking, applications.
Initial carrier implementations of packet voice networking have lived up
to their promise, delivering capital and operational expenditure savings
of greater than 50 percent, as well as reducing central office space
requirements by approximately 80 percent. Additionally, packet voice
networks have proven to deliver the same levels of reliability and
availability as traditional circuit-switched networks. Earlier this
year, Global Crossing reported that it had more than doubled the amount
of traffic carried on its Sonus-based VoIP network between January 2003
and March 2004, and at the same time, recorded 99.999 percent uptime for
2003 and year-to-date 2004.
As the
migration to packet voice architecture continues, carriers are
increasingly focused on implementing IP-based access technologies at the
edges of their networks. Traditional telephone companies, multiple
service operators (cable MSOs) and independently operated carriers are
beginning to deploy VoIP
(define
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news -
alert -
tutorial) to offer advanced,
revenue-generating voice services directly to subscribers.
One of the
most exciting developments in the Class 5, or access, markets is the
advent of voice over broadband (VoBB). VoBB is often defined as voice
services offered over broadband Internet connections. While this is
true, the implications of VoBB for residential subscribers, enterprises
and carriers extend far beyond just putting telephony services over data
lines. The integration of telephony and the Internet is enabling the
future of communications and blurring the differences between voice and
data services.
Broadband Revolution
In the late
1990s, as the telecom market was in the midst of deregulation, the
popularity of high-speed/broadband data access was skyrocketing. With
options including digital subscriber line (DSL), cable modems and fiber,
more consumers and enterprises around the world began using broadband
connections for their data networks.
Service
providers and cable operators or MSOs began rapidly expanding their data
networks worldwide, offering large data pipes even for residential
subscribers. This proliferation of broadband gave service providers
another way to access the so-called “last mile” to deliver local voice
services in addition to data services. Industry analysts are predicting
an explosion in VoBB adoption, with penetration rates increasing from
less than 4 percent entering 2004 to more than 40 percent in 2008.
While the
VoBB market has been enabled by the popularity and availability of
high-speed data access, cable and DSL providers are not the only
carriers that can capitalize on the VoBB market. Local telephone
service providers are also competing in the VoBB market using DSL, which
supports high-speed Internet over existing copper lines. Even though
these carriers already offer traditional voice and high-speed data
separately, they need VoBB to compete with the advanced features and Web
integration capabilities to prevent subscriber churn.
The latest
excitement in the industry, however, has largely centered on alternative
VoBB carriers who are neither MSOs nor local telephone companies but
still offer voice services over cable and DSL networks. Typically,
subscribers purchase Internet access for a flat rate that allows
unlimited data transfers. Given that VoBB is based on IP, these voice
calls are simply a form of data service running on the network,
essentially the same as e-mail or file transfer. This has given way to a
new alternative VoBB carrier that can effectively compete with MSOs and
local phone companies without the huge expense of building out an access
network. These carriers can simply install their own switching
infrastructure to provide subscribers next-generation services.
Offering
A New Level Of Service
So what
does VoBB mean to the end user? There are two basic market segments for
VoBB service: consumer VoIP (C-VoIP) and business VoIP (B-VoIP).
Typically, consumers are served over DSL and cable data networks,
whereas large enterprises are more likely to have a fiber connection,
broadband wireless network, or dedicated T1 lines. Small businesses and
home offices could use either of these offerings, depending on size,
usage, availability, and other factors.
For
businesses and consumers, VoBB not only delivers traditional telephony
services, but goes beyond legacy circuit-switched offerings to enable
the true convergence of voice and the Internet. With a Web interface to
personal services, telephony reaches a new level of flexibility. New
features enabled through VoBB include:
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Text-to-speech
capabilities that allow users to send talking e-mails and voice
mails to other accounts.
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Web enabled
find-me/follow-me services.
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Web-based call logs to
track all incoming and outgoing calls.
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Click-to-dial integrating
users’ desktops and telephones.
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Voicemail that can alert
users of new messages by e-mail, play them on the PC and forward
messages to others by e-mail.
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Web portals that allow
enterprises to easily assign functionality on an individual,
business group or company-wide basis.
With VoBB,
these capabilities can be offered with basic service at a considerably
lower cost, with offerings that include flat-rate pricing and bundled
packages.
The
integration of voice and data networks is a critical step to our
progress, enabling future applications that can exploit both advanced
telephony and enormous Web resources. VoBB is succeeding in this
effort, and is the first of many revolutionary changes sweeping the
telecom landscape as we move ever closer to true network convergence.
Shailin
Sehgal is Director, Product Management at Sonus Networks, Inc., a Member
Company of the International Packet Communications Consortium.
Michael
Khalilian is Chairman and President of the IPCC, an industry consortium
of carriers and solutions providers advancing packet-based communication
technologies.
The IPCC
can be reached online at
www.packetcomm.org
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