quote) has created quite a stir in the
voice over IP (VoIP) (define
tutorial) space. The company did not only launch their CallVantage
VoIP calling plan, and then announced great expansion of their coverage
area, but it has also made some very interesting partnerships with
various cable companies in order to give their service a unique
coverage expansion bumped up to a whapping 21 new markets in seven
states. The company�s aggressive marketing approach reaches far up to
experts expectations of rapid growth of VoIP adoption in the states.
Their residential service has been extended out to key metropolitan
areas of New Orleans and Baton Rouge, LA; Albuquerque, NM; Las Vegas,
NV; Oklahoma City, OK; and Greenville and Columbia, SC. The provider is
now serving new cities like Huntsville, AL.; Tucson, AZ; Colorado
Springs, CO; Daytona Beach, FL.; August-Aiken, GA; Louisville, KY; Grand
Rapids, MI. Akron and Dayton, OH; Harrisburg, PA; Memphis, TN, and
communities in Arkansas and Mississippi; El Paso, TX; Norfolk, VA; and
Madison, WI. These additions makes CallVantage available in 39 states
and Washington, D.C., pumping up the coverage list to a staggering 121
major market reach since the service was rolled out in March.
CallVantage will now
have new features and pricing deals as well. AT&T is bundling calls to
Canada within the local and long-distance unlimited nationwide calling
plan which also includes unlimited calls to Puerto Rico and the U.S.
Virgin Islands; along with discount rates for international calling. The
company announced that their introductory monthly deal of $19.99 has
been extended for an extra month; the price will be good until September
30, costing $34.99 after that. The company will also throw-in up to one
month of free service (maximum of 12 months) for each residential
customer referral and sale, where permissible by state law.
Other changes in the
residential service plan include an �inside� wiring service for easier
multiple phone hookup and replacement of all legacy lines. Customers can
pay AT&T to send a trained technician home to reconfigure existing lines
and telephone jacks, install additional jacks if required, and provide
limited assistance with service set-up. Customers can be in queue for up
to two to five days to receive this service.
As part of their
marketing efforts, AT&T is also
building relationships with cable operators, in order to complete
customers VoIP services. The company plans to refer calls from customers
without broadband Internet service directly to the cable companies. At
this point, AT&T has partnered with Comcast
quote), Cox and Time Warner Cable. These providers agreed to plug-in
CallVantage announcements in their transmissions.
Service utilizes IP-based networks, offering residential customers
legacy telephone-like features such as call waiting, three-way calling,
and call forwarding, in addition to newer features including Call Logs,
Do Not Disturb, Locate Me, Voicemail with eFeatures and Personal
Conferencing. The service requires a plug-in telephone adapter provided
by AT&T, a broadband Internet connection and regular telephone.
|Johanne Torres is the assistant editor for TMCnet.com and Internet Telephony magazine. Previously, she was
the assistant editor for EContent magazine in Connecticut. She
can be reached by e-mail at email@example.com.