It’s true; I am a huge fan of punk rock. Give me some good ol’ fashioned
vinyl records and a turntable, some Vandals, The Damned and I’m a
one-woman party ready to go. I love the scratchy-goodness that a turntable provides, but when in hostess-mode, I need a wee more variety, and
a lot less time at the record player.
If you have broadband, (news
alert) chances are you’re linked to a satellite stream
of music where you can pick and choose your stations accordingly,
depending on the party you’re throwing (or the mood you’re in). And
there is good news for you on-demand (news
alert) lovers who enjoy a good thrashing
once in a while: you can take your love of music, on-demand and visuals
and put ‘em all in one.
Gotuit Media recently teamed up with Kung Fu Records to form a duo that
offer punk-lovers on-demand videos with the touch of a button. Powered
by Gotuit On Demand, a patented navigation platform that combines
segment metadata with on-demand video content. This allows digital cable
subscribers to give a personal twist to their video viewing, providing
options to select music videos or simply the parts of music videos that
they enjoy. Mayhaps you want to see John Collura of The Ataris in
mid-guitar lick as you perform your own rendition air-guitar
style? This brings the infamous scene of ‘Risky Business’ to a whole new
level. Imagine that….
Gotuit Music On Demand houses some of the largest on-demand libraries
involving the latest music videos and gives the subscriber instant
access. Now you can be your very own VJ (what, with the lack of video
content on MTV). Subscribers can browse and select the video of their
specification and make a play list of artist blocks, spotlights,
reviews, discographies and even concert footage.
Kung Fu Records is privy to some of the more popular punk rock bands
such as The Vandals, The Ataris, Tsunami Bomb, Bigwig, and Ozma.
Mark Pascarella, president of Gotuit Media Corp says “By adding Kung Fu
Records to the Gotuit Music On Demand Service, we now can offer cable
operators and their subscribers the industry’s most extensive collection
of on-demand punk rock music videos and live concert footage. It’s this
type of personalized viewing experience that will help cable operators
generate new revenues by giving consumers complete control over what
they watch, when they watch and how they watch television.”
So there is one more reason to start subscribing to on-demand services,
especially if you're a rocker at heart. In the words of a favorite
philosopher, hey ho! Let's go!