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[April 14, 2004]

Why Is SIP So Hot Right Now?

TMC's editors sat down with Alan Percy, director of software partner business development for Audiocodes, and asked him what types of opportunities he forecasts for Session Initiation Protocol (SIP), and what impact it will have on VoIP communications in general. His response is below.

First, we sense that the market finally sees an opportunity with SIP to finally break the shackles of the proprietary hardware equipment. For so long that the telecommunication equipment manufactures have held their customers hostage to overpriced and limited functionality telephones and other accessory devices. SIP is the great equalizer, enabling a number of manufacturers' equipment to interoperate, allowing enterprises to choose the best equipment for their specific environment. Now vendors can compete on performance and price in an open environment based on SIP.

Second, we find developers are telling us that in the future, they want to offer new services to their customers. Even though SIP is still fairly young, they can see the extensibility that follows with the IETF development process as a way to enhance services at some time in the future.

Lastly and most importantly, the announcement by FCC Chairman Michael Powell that VoIP-based telecommunication services will be free from the heavy taxation burden of traditional TDM carriers has spurred a surge in investment in VoIP technology. As SIP is the current technology that is ready for deployment, the two forces have intersected, pushing significant interest and investment in SIP
technology and related equipment.


Alan Percy will be a featured speaker at TMC's SIP Developer 101 - Live Online Independent Certification session, taking place online from April 21-22, 2004. Percy will present the session "A SIP Success Story," covering:

  • Statement of Business Case

  • Detail the Selection Process

  • Implementation Details

  • What Went According to Plan and What Didn't

  • Lessons Learned

Participants will receive an independent certification validating their expertise
to develop SIP strategies for their companies, allowing them to become the experts on their company's SIP strategies. Participants can enhance their chances for a promotion by participating in this hands on course covering the latest SIP developments.

For more information and registration, visit:

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