White paper Title:

Monetizing Mobile Applications: How To Maximize Investment, Move Up The Value Chain And Expand Into New Markets

Company Name: Alcatel-Lucent

Abstract:

Network providers are well aware of the challenges presented by today’s mobile growth. But this surge in traffic also represents growing opportunity for information, entertainment and business value that mobile networks are poised to deliver. To take advantage of this powerful business opportunity, network providers need faster, easier, more efficient ways to build applications. This new approach introduces application programming interfaces (APIs) as a product development tool that makes it easier to work with a growing range of partners, while keeping the network secure. The right strategies can enable networks to increase revenues, deliver new services and maintain customer satisfaction while becoming an active participant in the growing ecosystem driven as a result of the Web.

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