MobiTV (News - Alert) Inc. is all set to demonstrate the first seamlessly unified multicast and unicast television solution for Mobile WiMAX.

Furthermore, the company will be demonstrating the integration of critical security and content protection layers in collaboration NDS, provider of technology solutions for digital pay-TV.

“The leaders in Mobile WiMAX infrastructure, data security and content delivery have banded together to present the future of cross platform entertainment,” said Dr. Phillip Alvelda, CEO, chairman and co-founder, MobiTV, in a press release. “This system proves how Mobile WiMAX service providers can bring truly interactive television to their subscribers in a personalized, secure and scalable manner today. This live Mobile WiMAX television demonstration is a huge step for the industry and the WiMAX standard.”

Thanks to the technology integration, Mobile WiMAX operators will be able to offer premium mobile television over a two-way IEEE 802.16e network and protect content rights and service revenues. According to the release, the demonstration includes the integration of the NDS VideoGuard Digital Rights Management (DRM) and Conditional Access (CA) Server with the MobiTV service, supporting content encryption and subscriber management.

On the client side, the companies have incorporated the NDS VideoGuard DRM and CA client into MobiTV's mobile TV client running on an Ultra Mobile PC.

“MobiTV offers one of the leading platforms for the delivery of TV to mobile devices. Our demonstration shows how Mobile WiMAX operators can generate revenues from mobile video by supporting multiple business models and protecting their content at the same time," said Joseph Deutsch, VP of product marketing, NDS.

This demonstration will prove that the Mobile WiMAX standard is suitable to support the long-term evolution of wireless networks despite rapidly growing demand for television services.

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Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking. To see more of his articles, please visit his columnist page.