Nov/Dec 2009 | Volume 1/Number 6
En Route with GCS Rating and Routing Provider Reels in a Big One, Goes on the Road
By Paula Bernier
It's been a good year for Global Convergence (News - Alert) Solutions.
The three-year-old company has at least 60 customers. While they won't talk dollars and cents, company officials claim it's seen a revenue increase of five times and profit increase of eight times between 2008 and 2009. And it's debt-free and profitable. But the next few months have the potential to be even better.
"Managing rates and routes is incredibly complex," says Mark Delaney, GCS's chief marketing officer. "It's almost like a financial exchange where you've got information coming in on a daily basis from the customers that want to change what they're buying from you. You've got the actual traffic coming across the network that's routing based on your routing rules."
As you can probably tell from this explanation, the folks at GCS believe the current model is flawed and, thus, have created a solution wherein a business policy engine is interrogated at call setup so the network knows how to route each call and can do so in real time rather than based on past traffic trends, as traditional least-cost routing works.
Axelrad says that when he and his coworkers were offering white-label professional services for such companies as session border controller vendor NexTone (News - Alert) and others in past years, they became aware of a "gaping hole" in the rating and routing solutions space.
"As we queried that SBC marketplace we found time and time again that the thing they asked us for was to help them route complex code bases from a number of perspectives" including jurisdictional-based routing and source-based routing, says Axelrad.
So nearly a year-and-a-half ago, GCS launched the Dynamic Route Manager, which can scale to handle up to 100,000 concurrent calls. Six months later, the company unveiled Dynamic Rate Manager, a business engine that people across a carrier organization can use to create a common interface into how the network is performing and how calls are being rated and managed. It can handle 100,000 CDRs per minute. The company recently expanded its portfolio by bringing TCAP into the fold, which means that its carrier customers with TDM-based infrastructure can now use the company's next-generation networking tools.
GCS's solutions today handle millions of minutes per day.
And, as mentioned above, those minutes can be running over any kind of infrastructure.
"You can manage every one of those platforms with separate service levels and, in fact, you can have as many service levels as you want within each platform," says Axelrad.
"We've built a very powerful software, [gotten into] a difficult, competitive industry in a down market, and positioned ourselves to be the dominant player," he adds. "And we're close to being the dominant player in the U.S." GCS has a variety of distribution partners, the most noteworthy of which are probably Siphon Networks and Verscom, both of which are reselling GCS products. GCS also recently entered into a partnership with Telx, which is distributing its products.