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Mobile E-Commerce Expected to Increase 65 Percent Annually through 2015 By Calvin Azuri TMCnet Contributor MarketResearch.com recently announced it added Coda Research Consultancy Ltd.'s new report 'US mobile advertising and eCommerce revenues, with forecasts to 2015,' to its Wireless Internet market reports repository. According to the report, in 2015, mobile Internet users with handsets in the US will grow to 158m and smartphone owners will go up to 194m. As a result, it is predicted that the revenues from mobile advertising and mobile eCommerce will be boosted by over 37 percent CAGR and over 65percent CAGR respectively, between 2009 and 2015. This 36 page report scrutinizes mobile advertising and eCommerce through handsets in the US towards 2015 and it is divided into two sections. The first section gives the analysis and forecasts for ad revenues across SMS, Display and Search, and mobile eCommerce revenues up to 2015. The second section gives the analysis of the drivers to mobile eCommerce and mobile advertising which include smartphone subscribers- with forecast to 2015, 3G subscribers - with forecast to 2015, mobile internet users - with forecast to 2015, applications - including app advertising, location based services, eCommerce and advertising, mobile coupons and payments, social networking, Video - including video advertising, and music. Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin's articles, please visit his columnist page. Edited by Stefania Viscusi |