PivotLink BI for Salesforce.com CRM Introduced

By David Sims

TMCnet Contributing Editor

 

PivotLink, which sells on-demand business intelligence, reportedly has announced the general availability of PivotLink BI for users of the on-demand Salesforce CRM application.

 

Certified for Salesforce.com (News - Alert), PivotLink’s on-demand business intelligence offering provides an application designed to, in company officials’ words, “unify all your Salesforce.com data, combine it with any outside data source and presents the information with dashboards and customizable reports.”

 

Joseph Arascunaga, from JunkmyCar.com, said PivotLink’s on-demand offering “makes it simple for users to unify, store and analyze their data. Salesforce users can break through the Salesforce reporting silos and now combine information with ease across any time period and across large data sets.”

 

Narinder Singh, Chief Marketing Officer of Appirio, says with the “inevitable” move to the cloud, his company is seeing more and more customers searching for on-demand business intelligence tools that take the burden off of IT and provide an aggregation engine that allows users to create reports and analyze company information without the constraints and costs of a non-premise product.

 

Last month, TMCnet reported that PivotLink, announced that companies of all sizes “are adopting its products for their ability to deliver various forms of intelligence,” according to the PivotLinkers.

 

Company officials said it was their goal to change “the perception that BI products are too costly, too complex and only practical for large enterprises, as companies including CarToys, Cleveland Golf and JunkMyCar have adopted PivotLink.”

 

The company has also opened a headquarters office in San Francisco to “place PivotLink in the heart of the technology sector.”

“PivotLink has delivered on the promise of business intelligence,” said Tom Lockwood, CIO at CarToys. “In addition to its intuitive functionality, the ability to drill down across multiple, unique attributes gives us insight that helps us optimize our campaigns and ensure that our stores are stocked with the right products at the right time.”