eTrigue Debuts at Dreamforce

By David Sims

TMCnet Contributing Editor

 

eTrigue Corporation officials say they’ve made their debut appearance at Dreamforce, presenting eTrigue 3.0 generation Software-as-a-Service(SaaS (News - Alert))  and eTrigue for the Force.com AppExchange, described by company officials as “designed to help companies fill their sales pipelines with qualified leads to close sales faster.”

 

ETrigue officials say they’re demonstrating how customers are using the eTrigue 3.0 intelligent demand generation platform to address a problem faced by salespeople — “too many unqualified leads sent from marketing.” According to an October 2007 white paper by the Demand Gen Report cited by eTrigue officials, one of the biggest complaints among most sales people is that the leads they are given are unqualified and wind up to be a waste of their time.

 

By contrast, eTrigue officials say, the eTrigue marketing automation product “helps them ensure hot prospects are identified and make it into Salesforce CRM while also providing them with accurate information on soon-to-be-qualified prospects, even before they are added to Salesforce CRM.”

 

In October TMCnet had the news that eTrigue announced the availability of eTrigue for Salesforce.com's (News - Alert) Force.com AppExchange.

 

By giving sales teams a window into the eTrigue prospect tracking data from within Salesforce CRM, company officials explained at the time, "Prospects" are not added to Salesforce CRM as "Leads" or "Contacts" until they are qualified as "sales ready."

 

“As successful marketers expand their on-line demand generation programs,” eTrigue officials said at the time, “marketing databases are growing rapidly. eTrigue enhances the power of Salesforce CRM by enabling full visibility of  ‘yet to be qualified’ prospects, without labeling them as Leads or Contacts.”

 

The company “has spent three years working closely with customers, from start-ups to Fortune 500 organizations like Cisco Systems (News - Alert),  to develop its features,” said Jim Meyer, vice president and general manager at eTrigue Corporation. “Dreamforce was our first choice to debut eTrigue for AppExchange. We wanted to make sure we had the largest possible audience.”

 

Starting at $2,500, eTrigue 3.0 for AppExchange is available for a flat monthly subscription fee, which includes unlimited e-mail, users, Web visits or landing page views. Set up, training, eTrigue for the Force.com AppExchange and integration with Salesforce CRM is included.