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Intelliworks Launches Program Management for Higher Ed
 TMCnet Contributing Editor
Rockville, Maryland-based Intelliworks, a vendor of relationship management and marketing software aimed at higher education clients, has announced the launch of Intelliworks Program Management, described by company officials as “a new extension to its core platform designed to enable program managers to handle course marketing, registration and payment processing for open enrollment, certificate and non-degree courses.”
CRM is “moving rapidly beyond the admissions and development offices to include a more diverse set of institutional departments and programs at both the undergraduate and graduate level,” said Nicole Engelbert, Lead Analyst, Datamonitor.
Several graduate, continuing education and executive education programs are already using Intelliworks Program Management, including Annenberg School for Communication at the University of Pennsylvania and the Virginia Commonwealth University School of Business
In August, TMC reported the launch of Intelliworks Bluechip, a Web-based product configured to enhance relationship management and recruitment for collegiate athletic departments. Among the first teams to sign on with Bluechip were Doane College baseball and women’s soccer and the University of Massachusetts men’s lacrosse.
Intelliworks officials said Bluechip is designed to help college athletics programs manage “all interactions with prospects, players and alumni to improve recruitment, compliance and fund raising efforts.” The system lets individual teams and athletic departments track correspondence with recruits, current players and alumni from a central location.
With the Intelliworks Program Management, higher education institutions can facilitate program, course and event registrations, handle day-to-day contact management with individual students, manage online inquiries and create program micro-portals, process invoices and payments for program registrations and measure the success of programs and track campaign effectiveness, company officials say.
Higher Ed is becoming a lucrative field for CRM vendors -- in August, Talisma announced version 8.0 of their CRM for higher education. The version includes "complete Application Management, a next generation User Interface, 2-way Text Messaging, Personalized Web Portals, and an ADA compliant Web Client, in addition to numerous enhancements to the existing modules," company officials said.
David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Stefania Viscusi
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