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Vitrium Announces Docmetrics Challenge, Win Sales Leads
 TMCnet Contributing Editor
Vitrium Systems has announced The Docmetrics Challenge, a program offering sales leads to trial users of the company's Web-based marketing software technology, docmetrics.
Vitrium CEO Peter Nieforth says companies today are "relying on ineffective and expensive banner ads and click rates to reach potential customers. We've developed a content management system that creates quality targeted information and generates real leads, not just inquiries."
According to David Meerman Scott, marketing strategist and author of The New Rules of Marketing & PR, up to 95 percent of Web site visitors will abandon traditional Web forms gating online content: "Of the remaining five percent, many provide bogus data simply to acquire your content. Un-gated content is a bridge to nowhere."
Docmetrics is a Software-as-a-Service application intended to help marketing organizations capture sales leads by enhancing their PDF collateral with in-document forms and PDF analytics technology. Vitrium offers prospective clients a free 30-day trial of the system.
With The Docmetrics Challenge, Vitrium has pledged to provide docmetrics trial users with free access to the system "until they start see significant results," company officials say: "If a docmetrics user is not generating more, better-qualified sales leads when the initial 30-day trial period ends, Vitrium will extend that user's trial, free of charge."
The company made Gartner's ( News - Alert) Cool Vendors in CRM Marketing and Analytics, 2008 report.
Last week Vitrium announced custom deployments of its Digital Rights Management technology protected for Microsoft ( News - Alert) SharePoint. Vitrium offers SharePoint-based PDF protection software "that does not require readers to download and install either a plug-in for Adobe Reader or a third-party proprietary viewer," company officials say.
Using SharePoint is helping Vitrium bring reader-friendly DRM to the collaboration and content management platform's user base, company officials believe, noting that SharePoint is "Microsoft's fastest-growing server product ever, with sales in excess of $1 billion."
Vitrium has already built SharePoint-based custom PDF protection applications for several clients, including LOMA, a financial services and insurance industry association with over 1,200 member companies in more than 80 countries.
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David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Mae Kowalke
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