SinglePoint Builds Mobile Alerts Program for NBC Olympics

By Anuradha Shukla

TMCnet Contributing Editor

 

 SinglePoint has been chosen to build a mobile alerts program for NBC Olympics during the network’s coverage of the 2008 Beijing Olympics.

 

Senior Vice President, Digital Media, NBC Sports and Olympics, Perkins Miller noted in a statement that this comprehensive mobile alerts program of Olympic news and updates will enable them to connect with their viewers on a 24/7 basis throughout the Games. The program will allow the Olympic fans to personally customize alerts for every sport, top U.S. athletes, and real-time medal results.

 

Miller said that it’s an unparalleled breadth of timely content, and SinglePoint has the ability to scale to handle this complex and ambitious alerts program.

 

According to SinglePoint’s officials the 2008 Olympics mobile alerts program introduces the largest number of selections ever offered to a U.S. audience. Users can not only choose to receive daily news alerts or real-time information, including breaking news, athlete alerts, medal results, or event reminders, but can also receive multimedia alerts, including video highlights and a photo of the day by sports category.

 

Rich Begert, president and CEO of SinglePoint said that the 2008 NBC Olympics mobile alerts program has been SinglePoint’s most complex projects to date. He believes that the sheer scale and degree of detail necessary to set up and execute this program has set a new standard of sophistication that their media clients require to provide the best mobile experience to their audience.

 

Olympics enthusiasts can sign up for alerts by visiting NBCOlympics.com (www.nbcolympics.com/mobile/alerts) or the NBC Olympics Mobile site (m.nbcolympics.com). The company said that subscribers of all domestic U.S. wireless carriers, including AT&T, Verizon, Sprint, and T-Mobile (News - Alert), can participate.

 

SinglePoint provides media interactivity and mobile advertising to a total audience of up to North American wireless subscribers.

 

NBC, “America's Olympic Network,” owns the exclusive U.S. media rights to the Olympic Games, television’s most powerful property, through 2012, which includes Beijing in 2008, Vancouver in 2010 and London in 2012.

 

There are other companies that have tied up with NBC to cover the summer Olympics 2008. VITAC Corporation, a Merrill Communications Company, and one of the nation's leading provider of closed captioning and other accessible media services, has been selected to provide English and Spanish captioning during NBC's coverage of the 2008 Beijing Olympics, including the Opening Ceremony.