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Ourmedia and Outhink Merge to Provide Services for Independent Video Producers
 TMCnet Contributing Editor
Ourmedia, the video hosting and sharing site, has announced that it has merged with Outhink Media, a company that provides services to digital media producers.
As per the merger deal, Ourmedia will continue to operate as an open-source site and social network for independent media producers. Outhink — which previously donated servers and development resources — is expected to enhance and promote Ourmedia for further reach among creative artists.
The Ourmedia site will continue to offer free hosting and bandwidth for videos and audio podcasts through its partnership with the Internet Archive. However, it plans to shift emphasis to showcasing polished producer portfolios, which the company expects will appeal to quality content consumers and advertising clients.
“We thank Outhink for helping to bring us this far,” J.D. Lasica, co-founder of Ourmedia, said in a press release. “Now we’re combining resources to meet the needs of the burgeoning wave of independent video producers.”
Dave Toole, CEO at Outhink Media, stated that Ourmedia brings an important ingredient to Outhink’s goals in serving the digital producer community. He added, “With the explosion of digital media, having the ability to connect with others and create is a valuable service.”
“If you have a silly cat video, head to YouTube ( News - Alert) or Metacafe,” Lasica commented. “But if you want to show off your video chops and exchange ideas and best practices with fellow video producers, Ourmedia is a good bet.”
Ourmedia has reportedly around 145,000 registered members, and was recently named one of the Top 50 Video Sharing Sites by Website magazine.
Recently, Ourmedia had introduced a Channels feature, channels.ourmedia.org, which allows any member to assemble playlists that pull media content from other sites. According to Lasica, members have already created content channels on such subjects as global warming, free speech TV, mashups, Barack Obama and Finnish hobbies.
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