Interwoven Partners with Omniture, Unica, and WebTrends
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[June 27, 2007]

Interwoven Partners with Omniture, Unica, and WebTrends

TMCnet Contributing Editor
 
Interwoven (News - Alert) has announced extensive partner support for the Interwoven Open Analytics Framework.


 
The framework is a key component of Interwoven Segmentation and Analytics, which gives marketers a powerful platform to deliver more compelling and relevant online experiences resulting in increased conversions, greater competitive differentiation, and more interactive dialogues with customers.


 
Omniture (News - Alert), Unica, and WebTrends have joined the Interwoven partner program and are working with Interwoven on many sales, marketing, and product development initiatives designed to provide businesses with solutions that optimize online customer experiences.
 
According to Ben Kiker, chief marketing officer at Interwoven, the new partnerships shows how their company is working to help companies transform their online presence.
 
“Data is only valuable when it is actionable, and by teaming up with the world's leading Web analytics companies, we are enabling businesses to put that data to work through a closed-loop cycle for optimizing the online customer experience,” said Kiker in a statement to the press.
 
“As a result, marketers can measure the success of online campaigns and offers, apply what they've learned in real-time, and continually improve their online presence,” he added.
 
 
Don't forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
 
Anuradha Shukla is a contributing writer for TMCnet covering call centers, CRM and information technology.
 

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