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Inova Signs with CRM Vendor NetSuite
 TMCnet Contributing Editor
INova Pharmaceuticals (Australia) has signed with CRM vendor NetSuite distributor NetReturn to supply and implement NetSuite in five of their regional branch offices.
The offices are located in Australia, South Africa, Malaysia, Singapore and Hong Kong. Combining accounting, ERP, CRM, eCommerce and inventory management into one online application is a traditional feature of NetSuite products.
NetSuite competes against mid-market systems such as Microsoft ( News - Alert) Great Plains, SAP Business One and Sage AccPac, emphasizing its "complete front-office to back-office integration" and "lower total cost of ownership  ," according to company officials.
INova will use NetSuite to manage expenditure and accounting across the regions. INova will go live with NetSuite at the start of the financial year, 1st July, 2007 after disabling the present 3M ( News - Alert) infrastructure on the 30th June, 2007.
INova was formerly known as 3M Pharmaceuticals. The re-branding took place in April of this year, after Australian private equity firms Archer Capital and Ironbridge Capital acquired 3M's pharmaceuticals business in the Asia-Pacific and Africa regions in November 2006.
iNova Pharmaceuticals develops and markets a range of over-the-counter and prescription medicines to Australasia, Asia-Pacific, South Africa and other international markets directly and also through other pharmaceutical companies and agents.
Last month NetSuite announced that NetSuite is available wirelessly on mobile devices such as BlackBerry ( News - Alert), Windows Mobile and Palm Treo.
Third-party application developers Antenna Software, Explore Mobile and iEnterprises have extended NetSuite via NetSuite's SuiteFlex development and integration platform to meet the needs of wireless users, providing NetSuite customers with a variety of choices for mobile products.
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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