PodZinger Relaunches as 'EveryZing'

By Prabhala Ranga Sai

TMCnet Contributing Editor

 

PodZinger has announced they will re-brand as EveryZing (www.everyzing.com) to reflect in its name its future business operations which will go beyond podcasting. The company also announced a major expansion plan into all forms of online multimedia content.

 

In the new avatar, media companies can significantly enhance their online multimedia offerings and better merchandise their branded digital content across the web, according to the company. In 2006, the Massachusetts Innovation and Technology Exchange recognized EveryZing as the Best Web 2.0 Application. 

 

EveryZing's speech-to-text technology has the ability to extract a full text output from audio and video files across the web. EveryZing's full-text indexing of multimedia content creates a new paradigm in the consumption of multimedia content online.

 

The company also said this ability would bring the multi-billion dollar industry of contextual advertising to the world of multimedia. EveryZing's "snippet" navigation interface enables the user to navigate within multimedia files. EveryZing helps content producers and web publishers to increase the volume of consumable online multimedia content and its monetary value.  

"By unlocking the contents of multimedia files, EveryZing is powering a shift in how multimedia content will be organized, accessed, and monetized into the future," said Tom Wilde, CEO of EveryZing. "Search has become the Internet's operating system, and EveryZing's solution uniquely bridges the gap between multimedia and search to drive consumption. For our partners, higher consumption translates to an increase in advertising inventory and monetization at a higher value. In addition, with EveryZing's web-based services platform, media companies can quickly integrate it into their existing content management, ad serving and search infrastructure."