IMPORTANCE OF INTEGRITY
At TMC Labs® (the
communications publishing industry’s only in-house testing labs staffed
by objective engineers) we are part of a privately held publishing
company. We depend on our reputation of providing our readers with the
most responsible, in-depth coverage. We take pride in every review and we
report on every nuance of the testing procedure. If the product fails
during installation, we report it. If there’s an omission in the
documentation, we detail it. If there is any problem that could complicate
life for our readers, we let them know.
Although it may have seemed
like an obvious need when INTERNET TELEPHONY® magazine initially
began publishing in 1998, there were no IP telephony publications with
objective in-house testing labs staffed by engineers. INTERNET
TELEPHONY® remains the only industry publication to make the major
investment in building and staffing a truly objective in-house testing
lab. We know full well that this unique approach will attract the cream of
the purchasing decision making crop.
THE POWER OF
Readers need to know that the
IP telephony industry is for real. But how? One way is through our
reviews, which chronicle our lab staff’s hands-on experiences with
communications technology. Thanks to our step-by-step presentation,
readers may identify with our reviewers, and even feel moved to emulate
them. With INTERNET TELEPHONY®, readers gain confidence and learn
by example how to evaluate these systems on their own.
IMPORTANCE OF REAL-WORLD TESTING
TMC Labs® was founded by
engineers who have spent years purchasing products and services in the MIS
department of fast-growing enterprises. The experience of being purchasers
has been infused into every product review. Every review is written from
that point of view and to benefit the person making purchasing decisions.
Every product review educates prospects and attracts serious purchasers,
which allows them to make purchasing decisions involving the products and
services that you sell.