THE IMPORTANCE OF INTEGRITY

At TMC Labs® (the communications publishing industry’s only in-house testing labs staffed by objective engineers) we are part of a privately held publishing company. We depend on our reputation of providing our readers with the most responsible, in-depth coverage. We take pride in every review and we report on every nuance of the testing procedure. If the product fails during installation, we report it. If there’s an omission in the documentation, we detail it. If there is any problem that could complicate life for our readers, we let them know.

Although it may have seemed like an obvious need when INTERNET TELEPHONY® magazine initially began publishing in 1998, there were no IP telephony publications with objective in-house testing labs staffed by engineers. INTERNET TELEPHONY® remains the only industry publication to make the major investment in building and staffing a truly objective in-house testing lab. We know full well that this unique approach will attract the cream of the purchasing decision making crop.

Readers need to know that the IP telephony industry is for real. But how? One way is through our reviews, which chronicle our lab staff’s hands-on experiences with communications technology. Thanks to our step-by-step presentation, readers may identify with our reviewers, and even feel moved to emulate them. With INTERNET TELEPHONY®, readers gain confidence and learn by example how to evaluate these systems on their own.

THE IMPORTANCE OF REAL-WORLD TESTING

TMC Labs® was founded by engineers who have spent years purchasing products and services in the MIS department of fast-growing enterprises. The experience of being purchasers has been infused into every product review. Every review is written from that point of view and to benefit the person making purchasing decisions. Every product review educates prospects and attracts serious purchasers, which allows them to make purchasing decisions involving the products and services that you sell.